Generational Gaps - An Obstacles in Channel Partnerships!
As more and more college students enter the workforce, generational gaps in the channel and the issues that it causes are becoming unavoidable.
Understanding unique generational gaps in a channel partnership can be critical for effective partner engagement and a lucrative partnership.
Computer Market Research sat down with two-channel experts, Ken Thoreson, and Keith Lubner, to discuss the issue that arises from a multigenerational partnership and what needs to be done by channel managers to bridge the gaps.
In this interview we discussed:
- The issues and problems generational gaps are causing
- What needs to be done to connect across generational gaps
- How can generational gaps be bridged
Receive our Free white paper on “Generational Gaps – An Obstacles in Channel Partnerships!” by filling out the form on the right.
“What we appreciate the most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful.”