Top Fifteen Capabilities to Consider when Evaluating a Co-Op Data Management Platform
Complexity is one reason most vendors are unsatisfied with their Co-op Data Management platform. Research shows that many businesses are still utilizing the more traditional methods for managing their advertising funds and programs.
If you are looking to upgrade to an automated, web-based Co-op Data Management platform, or are considering to switch to a new, more robust platform, then you are in the right place.
Download this whitepaper to discover the top 15 capabilities to consider when evaluating a co-op data management platform.
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