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The Most Complete Set of Automated Channel Management Solutions

How Vendors Can Develop a Better Strategic Channel Partnership

Keys to Building a Strategic Channel Partnership

Building an effective and strategic channel partnership is key to every vendor’s success.  When done correctly, channel partnership opens up new markets to vendors.

Nevertheless, there is a major problem with how vendors and their channel partners market their products.

Today, vendors realize that digital marketing is important for reaching a wider audience. However, vendors also realize that there are challenges.

Use this whitepaper as a guideline to a strategic channel partnership with partners who are critical business assets in driving sales and providing market penetration.

In this whitepaper, we take a closer look at:

  • The benefits of a strategic channel partnership
  • How can vendors devote time and resources to develop and nurture every one of their partners
  • Benefits of through-partner marketing
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“What we appreciate the most is CMR’s flexibility in customizing their products for our needs. The whole company is focused on making sure that we get the information we need to be successful.”

– Erny-Jay Mezas, Director of Sales, Buffalo Technology

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