While your direct sales team efforts seem like the most logical way to increase revenue and meet your annual goals, there are other resources you might want to consider to boost company earnings: your channel partners. When designing a partner program, it’s important to make sure your program takes into consideration your partners’ goals and objectives.  Therefore, understanding your partners and setting objectives for channel partners should align with your own business goals.

Every year PartnerPath publishes their State of Partnering report where partners share their complaints and criticisms about doing business with their manufactures. Well, 2018 was not different.

Discover how by studying your channel partners you can learn, grow, expand and set objectives for channel partners.

Receive our Free white paper on “Best Practices for Setting Objectives for Channel Partners”  by filling out the form on the right.