Motivating Channel Partners in the Modern Day B2B Relationship

Vendors that participate within the indirect B2B sales funnel are left with an ambiguous marketing obstacle; a challenge that requires intuitive, transparent thinking in order to entice (and maintain) the interest of channel partners. Motivating channel partners relies on proactive thinking. Understanding the reactive psychology behind the partners and consumer is what every marketer so desperately tries to do—and so often fails to achieve.

This whitepaper will give you the cognitive tools for motivating channel partners and to better understand and inspire them.

Here is what you will take away:

• Understand why they don’t care about you.
• Why thinking blissful is smarter thinking.
• The reason exploiting trust is an essential component to turning leads into conversions.
• Why program incentives are a best practice strategy in motivating channel partners.

Receive our Free white paper on “How to Step Inside the Mind of Your Channel Partner” by filling out the form on the right.