Del Heles President/CEO

Del Heles – President & CEO, Computer Market Research

Del Heles is the founder and CEO of Computer Market Research, Ltd. (CMR), a software development, applications, and web-based services organization – one of the leading data architects in the high-tech industry.  He created the company in 1984 to provide clients with improved technology to analyze customer needs and desires. Since then, CMR has provided high tech manufacturers and distributors with web-based software applications for sales and marketing automation.

Prior History

Before establishing his company in 1984, Del Heles worked as a market research consultant. Del helped small businesses create marketing and business plans, and to obtain loans from the Small Business Association (SBA). He then acted as Executive Director for Industrial Development Inc., a non-profit economic development organization based out of Denver, Colorado.

After conducting several research studies for companies such as Stouffer’s Food, Weatherby Inc. and the U.S. Bureau of Printing and Engraving, Del discovered that the labor-intensive nature of the business was costing companies thousands of dollars. He decided to streamline the process by creating a software solution that would automate the data collection and tabulation process with the goal of reducing the labor costs involved.

Del Heles’ Contributions to the High Tech Channel

Beginning with an Electronic Warranty Registration solution for Acer America, Del applied his in-depth understanding of channel conflicts to lead software development teams in the creation of new systems to streamline the data collection method, and soon thereafter was providing services to industry giants such as Lucent Technologies, Palm and Fujitsu.

Other software applications and services offered based on Del’s vision include the introduction of a portal for VAR’s, 4VARS.com, in the late 90’s and web-based tools to automate standard processes in Co-op/MDF Administration, Channel POS Reporting and Data Collection, Electronic Warranty Registration, Enterprise-wide Contact Management, Partner Relationship Management and Customer Relationship Management.

As the CEO of Computer Market Research

Today, with software development teams and field staff in San Diego and Las Vegas, CMR continues to create turnkey Ship and Debit, Channel POS, Inventory, Deal Registration, and other data management solutions for companies that distribute products to the high tech industry through the distribution channel. Under Del’s direction and hands-on philosophy, expanding in the near future into other industries where channel management is an essential business practice.

Del earned his Business Administration Degree from the University of Minnesota, Duluth.