The goal of business is to make a profit. However, many small businesses fail at this because they don’t know how to price their products or services. Pricing structure is the critical element to achieving a profit, a factor that all firms can control.

There are many factors to consider when creating your pricing structure strategy, both short- and long-term. However, when you are placing a price on a business, if value proposition and positioning are aligned, you’re in the best situation to maximize revenue and profits.

• Strategies to help decide pricing structure for a particular partner, channel, and/or market segment
• The reason(s) for changes in channel pricing structures over the years and their complexity.
• Examples of activity-based discounts

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