In the competitive world of manufacturing, efficient fund utilization is key to maintaining a healthy bottom line and ensuring operational success. As manufacturers strive to enhance efficiency and profitability, understanding and improving how funds are utilized becomes critical. This post explores
Unlocking Efficiency: How a SaaS Management Tool Can Revolutionize Your Manufacturing Business
In today's fast-paced digital world, manufacturers are increasingly relying on Software as a Service (SaaS) solutions to streamline operations and enhance productivity. However, managing these diverse SaaS applications can be a daunting task. This is where a SaaS management tool becomes
Boosting Sales Efficiency: The Power of Sales Tools for Manufacturers
In today's competitive manufacturing landscape, staying ahead of the curve requires more than just high-quality products and services. Manufacturers need to adopt innovative sales tools to optimize their operations and boost their market presence. These tools not only streamline processes but also
Revolutionize Your Operations: The Benefits of Automating Management Processes for Manufacturers
In the fast-paced world of manufacturing, staying ahead of the competition requires constant innovation and efficiency. One of the most effective ways to achieve this is by automating management processes. By leveraging advanced technologies, manufacturers can streamline operations, reduce costs,
Crafting an Effective Channel Partner Strategy for Manufacturers
In the competitive manufacturing landscape, a robust channel partner strategy is essential for driving growth and ensuring long-term success. Additionally, this blog post explores the importance and benefits of adopting a comprehensive channel partner strategy, particularly for manufacturers, and
Maximizing Efficiency with Channels Manager Software for Manufacturers
In the dynamic world of manufacturing, managing multiple sales channels effectively is key to maintaining a competitive edge. One powerful tool that can help manufacturers streamline their operations is channels manager software. This blog post will explore the various benefits of using channels
Creating an Effective Channel Management Plan for Manufacturers
In the manufacturing industry, effective distribution and sales channels are critical to reaching target markets and driving growth. One essential strategy that manufacturers can employ is a robust channel management plan. This approach ensures that all sales and distribution channels are working
The Power of Software Channel Marketing for Manufacturers
In today's fast-paced manufacturing industry, staying ahead of the competition requires more than just innovation in products. One effective strategy manufacturers can leverage is software channel marketing. This approach allows companies to streamline their marketing efforts, increase reach, and
The Power of Cross-Platform Advertising for Manufacturers
In the competitive world of manufacturing, staying ahead of market trends is crucial. One powerful strategy that manufacturers can leverage is cross-platform advertising. This approach allows companies to reach their target audience across multiple channels, ensuring a wider and more effective
Elevate Your Marketing Strategy with Cross Channel Marketing
In today's dynamic digital marketplace, businesses need to adopt innovative strategies to stay competitive and engage customers effectively. One powerful approach is cross channel marketing. Computer Market Research (CMR) offers an automated, web-based solution designed to help businesses optimize
Leveraging Multi Channel Marketing Tools for Business Growth
In the increasingly complex world of digital marketing, businesses must employ diverse strategies to remain competitive and drive growth. One effective approach is the use of multi channel marketing tools. Computer Market Research (CMR) offers an automated, web-based solution designed to help
Boost Your Business with Multi Channel Advertising
In the ever-changing world of digital marketing, businesses must adapt and adopt new strategies to stay ahead of the competition. One of the most effective approaches is multi channel advertising. Computer Market Research (CMR) offers an automated, web-based solution specifically designed to help
Enhancing Your Business with Multi Channel Marketing Software
In the rapidly evolving digital landscape, businesses must adapt to new marketing strategies to stay competitive. One essential tool for achieving this is multi-channel marketing software. Computer Market Research (CMR) offers an automated, web-based solution tailored to meet the needs of businesses
Transforming Manufacturing Through Channel Marketing Software
In the competitive world of manufacturing, optimizing sales channels to increase market reach and profitability is crucial. One of the most effective tools for achieving this is channel marketing software. Computer Market Research (CMR) offers an automated, web-based solution designed specifically
The Complete Guide to Creating a Channel Marketing Plan for Manufacturers
In today’s competitive manufacturing industry, having a well-structured channel marketing plan is essential to drive sales and expand market reach. Manufacturers need innovative strategies to effectively collaborate with their distribution partners, optimize marketing efforts, and achieve business
The Ultimate Guide to Direct Channel Marketing for Manufacturers
In the competitive landscape of manufacturing, leveraging effective marketing strategies is essential for success. Direct channel marketing stands out as a powerful approach to connect with customers, build strong relationships, and drive sales. In this blog post, we will explore the significance of
What is Trade Promotion? An Essential Guide for Manufacturers
In the competitive landscape of manufacturing, trade promotion plays a critical role in driving sales and enhancing brand visibility. But what exactly is trade promotion, and how can manufacturers leverage it effectively? This comprehensive guide delves into the concept of trade promotion, its
Leveraging SaaS Applications for Manufacturing Excellence
In the competitive landscape of manufacturing, adopting innovative technologies is no longer a choice but a necessity. Among these technologies, Software as a Service (SaaS) applications stand out for their ability to transform operations, streamline processes, and enhance productivity. In
Maximizing B2B Relationships with a SaaS Partner Portal
In the rapidly evolving world of manufacturing, staying ahead demands not just innovation in products but also in partnerships. A Software as a Service (SaaS) partner portal represents a pivotal tool in this regard, providing a streamlined, efficient means to manage and grow these critical
How to Recruit Partners Effectively in the Manufacturing Sector
In today's competitive manufacturing landscape, building strong partnerships is more than a strategic advantage; it's a necessity. To recruit partners effectively, businesses need a blend of traditional networking and modern technology. Computer Market Research (CMR) offers an automated web-based
Unleashing the Power of Channel Leaders: A Game-Changer for Manufacturers
In today's highly competitive manufacturing landscape, staying ahead means not just keeping pace with current trends but setting them. This is where the concept of "channel leaders" comes into play, offering a revolutionary approach to maximizing efficiency, improving product distribution, and
Unlocking Growth: The Essential Guide to Developing a Partner Enablement Strategy for Manufacturers
In the ever-evolving landscape of the manufacturing industry, staying ahead of the competition requires not just innovative products but also strategic partnerships. This is where a robust partner enablement strategy comes into play, serving as a catalyst for growth and success. Furthermore, by
Unlocking the Power of Sales Tiers in the Manufacturing Sector
In the ever-competitive manufacturing industry, leveraging every tool at your disposal to streamline your sales process is crucial. Among these tools, the concept of "sales tiers" stands out as a particularly effective strategy for optimizing sales performance and driving revenue growth.
Enhancing Manufacturing Efficiency: The Role of Effective Onboarding Processes
In the manufacturing sector, where precision, efficiency, and safety are paramount, the importance of an effective onboarding process cannot be understated. This process is crucial not only for integrating new employees into the company culture but also for ensuring they are well-prepared to meet
Creating an Effective Channel Management Plan: A Guide for Manufacturers
In the competitive world of manufacturing, a well-planned channel management strategy can be the difference between success and failure. By effectively managing your sales channels, you can reach more customers, reduce costs, and increase profitability. This post will guide you through the process
Understanding KPIs: The Key to Manufacturing Success
In the highly competitive world of manufacturing, understanding and leveraging key performance indicators (KPIs) can mean the difference between thriving and merely surviving. So, what is a KPI? A KPI, or Key Performance Indicator, is a measurable value that demonstrates how effectively a company is
KPI Best Practices for Manufacturers: Leveraging Computer Market Research’s Automated Solutions
In the competitive field of manufacturing, key performance indicators (KPIs) are more than just numbers—they are integral tools for measuring success and driving strategic decisions. Implementing KPI best practices allows manufacturers to optimize processes, enhance productivity, and ultimately
Streamlining Manufacturing Efficiency: The Power of Business Process Automation
In the modern manufacturing landscape, optimizing business processes is more than a mere efficiency upgrade; it's a necessity for survival and growth. Additionally, as manufacturers grapple with the demands of production schedules, inventory management, quality control, and customer satisfaction,
Mastering Channel Management Decisions: A Guide for Manufacturers
In the ever-evolving world of business, manufacturers are constantly faced with a myriad of decisions. One crucial area that requires careful consideration is channel management. Understanding the nuances of channel management decisions can greatly influence your company's success. What are Channel
Channel Management Strategy: The Key to Success in Manufacturing
In today's competitive business environment, a solid channel management strategy is more than just a luxury—it's a necessity. For manufacturers, understanding and implementing effective channel management in marketing can significantly enhance business performance and drive growth. Understanding
Unleashing the Power of SaaS Supply Chain Software
In today's fast-paced world, manufacturers are under constant pressure to streamline operations, reduce costs, and improve efficiency. One way to achieve these goals is through the adoption of SaaS supply chain software. This software provides a robust solution for managing complex supply chains,
Streamline Your Business Operations: The Power of a Rebate Tracker
As a manufacturer, your primary goal is to produce high-quality goods and secure profitable terms with your suppliers and customers. However, the complex nature of the rebate process can often lead to confusion, errors, and missed opportunities. That’s where the power of a rebate tracker comes
Harnessing the Power of Opportunity Management Tools in Manufacturing
In the manufacturing industry, opportunities are like gold mines waiting to be discovered. However, unearthing these hidden treasures requires more than just raw intuition and guesswork - it demands a strategic approach powered by opportunity management tools. In this blog post, we will delve into
Opportunity Management Process: A Key to Success in Manufacturing
In the competitive landscape of manufacturing, the ability to identify, track, and capitalize on opportunities is crucial. This is where the 'Opportunity Management Process' comes into play. It's a strategic approach that helps manufacturers not just survive, but thrive in their
Leveraging Channel Automation for Enhanced Manufacturing Efficiency
In the rapidly evolving manufacturing landscape, efficiency is key. As manufacturers, we're continually seeking innovative ways to streamline operations, reduce costs, and boost productivity. Furthermore, one such game-changing innovation is Channel Automation. Channel Automation is a
Harness the Power of the MDF Partner Program for Business Growth
In the competitive landscape of manufacturing, a well-structured Market Development Funds (MDF) Partner Program can be a game-changer. The MDF Partner Program, along with strategic use of MDF Marketing Funds and understanding the role of MDF in business, can help manufacturers streamline their
Trade Promotion Manager Tools: A Game-Changer for Manufacturers
As a manufacturer, you know the challenges of managing trade promotions. The process can be complex, time-consuming, and without the right tools, downright frustrating. But with the rise of "trade promotion manager tools", things are changing for the better. In addition, these tools are
Invest in Market Development Funds: A Smart Move for Manufacturers
In an increasingly competitive global market, manufacturers need to stay ahead of the curve. One of the most effective ways to do this is by investing in Market Development Funds (MDF). If you're not familiar with MDF, it's high time to get acquainted. What are Market Development Funds? Market
Unraveling the Types of Cooperative Advertising: A Guide for Manufacturers
In the ever-evolving business world, cooperative advertising has emerged as a strategic tool to enhance brand visibility and drive sales. But what exactly is cooperative advertising, and how can manufacturers leverage its different types to their advantage? This blog post aims to answer these
Harnessing the Power of Rebates Marketing for Manufacturers
In this ever-evolving business landscape, manufacturers are continuously seeking innovative ways to enhance market penetration and boost sales. One such approach that has proven to be quite effective is "rebates marketing". But what exactly is this, and how can manufacturers leverage it? Let's dive
Enhancing Your Strategy with Channel Partner Marketing
Channel partner marketing is a powerful tool in the arsenal of manufacturers wanting to expand their reach and increase sales. By leveraging the networks and resources of channel partners, manufacturers can significantly boost their market presence. However, to make the most out of it, you need an
What is MDF in Marketing? A Detailed Look into Market Development Funds
Marketing plays a critical role in the success of any business. Among several marketing strategies, one that stands out is the use of Market Development Funds (MDF). But what is MDF in marketing? Let's dive deep into this topic, unraveling its significance, how it relates to partner MDF and what MDF
Harnessing the Power of Co-op Marketing Funds: A Game Changer for Manufacturers
In today's competitive marketplace, manufacturers need every advantage they can get. One often overlooked resource is co-op marketing funds. These shared costs between manufacturers and retailers can boost your brand's visibility and drive sales. Yet, many manufacturers fail to tap into their full
Boosting Your Business with Innovative Marketing Development Fund Ideas
In the ever-evolving world of business, manufacturers are constantly on the lookout for strategies to gain a competitive edge. One such strategy that has proven to be highly effective is the implementation of Marketing Development Funds (MDF). But what are MDF funds? And how can you optimize their
Leverage MDF Claims Channel Partners for Exponential Growth
In today's competitive business landscape, manufacturers constantly seek innovative ways to increase their market share. One such powerful strategy is leveraging MDF claims channel partners. This method, when combined with trade promotion manager tools, can significantly amplify your reach and boost
Boosting Growth with Channel Incentive
In the ever-evolving landscape of manufacturing, businesses are constantly seeking ways to gain a competitive edge. One such strategy that has proven effective is the implementation of a channel incentive program. Additionally, channel incentives are behavioral modification tools that influence
Channel Co-op MDF Programs Can Boost Businesses
As a manufacturer, you're constantly looking for ways to increase your brand visibility and drive sales. One proven method to achieve this is by leveraging Co-op MDF Programs. These programs offer an excellent opportunity to tap into the power of joint marketing efforts, allowing you to maximize
Understanding the Power of MDF Programs
What Are MDF Programs? MDF programs are an integral part of a comprehensive channel marketing strategy. They provide financial resources from manufacturers or vendors to their channel partners - including resellers, distributors, and affiliates - to support specific marketing activities. These
How to Use Market Development Funds: A Comprehensive Guide
In today's competitive business landscape, manufacturers need every advantage they can get to stay ahead of the competition. One powerful tool that many businesses may not be aware of is market development funds (MDF). In this blog post, we'll explore what market development funds are, and how you
How Does Cooperative Advertising Work?
Cooperative advertising, or Co-op advertising, is a marketing strategy that allows manufacturers and their channel partners to pool their resources and share the cost of promotional campaigns. This approach benefits both parties by maximizing their advertising reach while minimizing expenses. In
How MDF Management Software Can Revolutionize Your Business
Market development funds (MDF) are funds allocated to manufacturers by their channel partners to support market growth initiatives. As a result, the MDF programs also called the MDF partner program, have become an essential part of building a channel that resonates with the vendor's intended
Managing Your Co op Advertising: What You Need to Know
Co op Advertising is a popular way for businesses to save on their marketing costs. Additionally, Co-op advertising involves a manufacturer or distributor partnering with a retailer, and sharing advertising costs. This approach can boost exposure, brand recognition, and sales for both
Trade Promotion Marketing: Tools for Success
Ad budgets can be really tight for a small business. Trying to reach a large audience with no money for marketing can be one of the most challenging tasks your business will face. Likewise, competing against companies with massive ad budgets can make it virtually impossible to get your products in
Best Practices For Managing Successful MDF Programs
Market Development Funds (or MDFs) are funds provided to channel partners designed to use for sales and marketing programs. When the goal is to sell more products, introduce new ones, or increase local awareness, MDF programs encourage partners to do just that. In this post, we share the
Improve B2B Channel Marketing Programs During COVID-19
Everyone can agree that the pandemic has changed our way of life. Millions are still sheltering in place and businesses have had to quickly adapt to the new normal. COVID-19 has impacted B2B channel marketing programs and channel activities in a big way, and businesses must continue to evolve if
How to Develop a Successful Channel Marketing Strategy
Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their
How to Optimize your Channel Rebate and SPIF Programs
Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However,
Co-op MDF Programs: Dealing with Unused Marketing Funds
Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of
Managing Co-op Funds – 5 Easy Co-op Management Strategies
Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is
Successful Channel Partner Sales and Marketing Programs
Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs. But, arguably
How to Grow your Business with Synchronized Channel Marketing
Find out How Synchronized Channel Marketing Can Help You Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel
How to Make Online Digital Co-op Advertising Programs Work
Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national
Digital Co-op Advertising Funds for Local Channel Partners
Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a
4 Obstacles and Solutions Facing Co-op Marketing Funds
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners In a study conducted by Borrell Associates, it was revealed that an estimated $70 billion was allocated to Co-op advertising programs in 2017 alone. Surprisingly, nearly half of these Co-op marketing
Top Fifteen Co-Op Management Platform Checklist
Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform. Nearly all vendors have Co-op marketing programs in place yet, more than half of them aren’t satisfied with the Co-op management platform they use. The basic reason for vendors' disapproval is reported to be the ""
Important Coop Marketing Program Deadlines for Channel Partners
Five Important Coop Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to
How to Create a Successful Performance-Based MDF Program
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Programs provide your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating
Digital Market Development Funds Structured for Digital Marketing
Vendors argue programs which feature MDF are in a world of flux, and partners--with limited digital marketing experience--struggle to execute these incentives. The trickle effect of market development funds is affecting all parties. Vendors must recognize their value to partners not only as a
Market Development Funds Program Set Up Guide
How to Optimize your Market Development Funds Program Performance. Today we are going to jump into the systematic instructions as to what a comprehensive Channel Market Development Funds Program template should look like. Partners will be able to use your Market Development Funds program guide not
Market Development Funds Best Practices that Increase ROI
Market Development Funds Best Practices that Demonstrate your Interest in the Success of Channel Partners. One of the Market Development Funds Best Practices that is easily overlooked is the vendor’s interest in the success of its partner. Dale Carnegies famously coined, “You can make more
Best Co-op and MDF Strategies for Manufacturers
Co-Op and MDF Strategies for Eradicating the Obscurity of Indirect Marketing-ROI. has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity to be well justified. Without tangible data that clearly defines the
Co-op MDF Strategies for a Better Partner Engagement
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships. There are plenty of reasons why billions of market development dollars go unused each year. From cumbersome reimbursement processes to more attractive incentives offered by other vendors, from
How to Maximize on CO-OP MDF Opportunities
Are your Channel Partners Opting-Out of Co-op MDF Opportunities? Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners. If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each
7 Components of a Successful Channel Marketing Program
7 Steps that Bring Clarity to Channel Marketing Programs. Why do partners continue to opt-out of channel marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely , especially when the incentive is easily
Inbound Channel Marketing: Help Channel Partners Make Money
Channel Marketing Enablement Strategy: Content in the Portal
Top Reasons Why Manufacturers Fail to Deploy Adequate Content for Partner Enablement. Empowering a channel partner to be motivated, knowledgeable, and productive doesn’t happen overnight. It certainly doesn’t happen without a clear and concise, meticulously outlined channel marketing enablement
How to Improve Channel Partners Deal Conversion
How to Help Channel Partners Convert an Opportunity into a Deal! Vendors all face a similar conundrum when utilizing the channel—and that is—how to help channel partners conversion of opportunities into deals? If you’re thinking to yourself “Well, yeah, that’s kind of the whole point of channel
Channel Partner Marketing Tools: Now is the Time to Start a Blog
Special Method in Channel Partner Marketing. Manufacturers are constantly in search of the best practices and most practical channel partner marketing tools. When you think of how a channel partnership was made successful, what comes to mind? The manufacturer provided prompt and complete
Get Your Co-op Marketing Incentive Program Out of the Mud
4 Co-op Marketing Incentive Program Mistakes Even the Best Manufacturers Make. By providing a Co-op marketing incentive program that enhances profitability, training, and support, you are able to help generate new opportunities for business growth. Ever hear that old saying “You can’t have your
4 Steps to Molding an Efficient and Effective Co-op MDF Program
Channel partner dynamics are more volatile than ever. More and more manufacturers are focusing on efforts to increase their channel partners' uptake. There is an imperative need for manufacturers to their partners with a simple yet effective Co-op MDF program that is configured to accommodate the
Using Deal Registration In Your Channel Marketing Strategy
Deal Registrations can Provide you the Insight you Need for Creating a Solid Channel Marketing Strategy. The two seem to be very separate entities with completely different goals. Channel marketing teams want to focus on sell-through while deal registrations are primarily used for sell-in. So how
MDF Program Strategy with Channel Expert Patricia Rush
MDF Program Strategy has always been an integral part of many channel programs. For our first Channel Expert Q&A blog post, we reached out to Patricia Rush, Channel Consultant and President of RushToChannel. The focus of the interview was MDF program strategy. For the past 30 years, Rush has
Multi-Vendor Marketing Funds Management – What Is It?
Access More Funds, Spend More Funds, Strengthen your Multi-Vendor Co-op MDF Marketing Funds Management. The majority of channel partners have large networks of vendors, most of which offer Co-op dollars or Market Development Funds (MDF). However, having access to multi-vendor marketing funds makes