In today’s competitive B2B landscape, manufacturers and software providers alike must rethink how they scale revenue without scaling headcount. That’s where channel management sales becomes
Bringing new partners into your ecosystem isn’t just about a welcome email and a sales kit. In fact, effective partner onboarding is a critical step
Welcoming a new channel partner into your program is a critical moment. It’s more than just paperwork and a welcome email. A smooth, strategic onboarding
Trade promotions can be one of the most powerful tools in a manufacturer’s arsenal. However, without the right structure and strategy, even the best-funded campaigns
For manufacturers that rely on indirect sales, the ability to understand, analyze, and optimize your channel segment strategy is no longer optional—it’s essential. As your
Manufacturers operating in today’s global marketplace are under constant pressure to increase visibility, streamline operations, and grow through indirect sales. That’s where the industrial channel
Managing multiple Co-Op/MDF programs can feel like juggling fire — each partner has different funding rules, timelines, and approval requirements. When handled manually or in
Trade promotions can be one of the most powerful tools in a manufacturer’s marketing arsenal—when executed effectively. From driving sales volume and product awareness to
For manufacturers and distributors operating in the B2B space, rebates from suppliers represent a powerful lever for improving margins, incentivizing growth, and strengthening relationships within
https://www.youtube.com/watch?v=6jfe28fb11E&t=996s Get Notified About Future Podcasts At Computer Market Research, we’ve been helping manufacturers make sense of channel data since 1984. Over the years, the
In today’s competitive landscape, the secret to growth isn’t just your product—it’s your go-to-market ecosystem. One of the most influential yet underutilized levers for manufacturers
Marketing Development Funds (MDF) are essential tools for manufacturers looking to grow brand presence, drive channel sales, and empower their partners to generate demand. But
In the fast-moving world of channel sales, manufacturers are under constant pressure to analyze partner performance, track incentives, and report results across multiple stakeholders. But
For manufacturers managing multiple distributors and channel partners, data often lives in silos—scattered across spreadsheets, email threads, and CRM systems. As a result, reporting becomes
Manufacturers who rely on indirect sales know that success doesn’t just depend on a good product—it depends on strong relationships. That’s where channel account management
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