What Makes a CMO a Catalyst for Inspiration? To be a great B2B chief marketing officer (CMO) you have to be…well, a lot of things: Intuitive, emphatic, great work-ethic, technically sound, designed-focused, an astute businessperson, a motivator, a creator, a listener, adventurous, and a catalog of … [Read more...] about 5 Qualities Every B2B Chief Marketing Officer Should Possess
The Channelist
Top 3 Channel Partner Recruitment Strategies
3 Helpful Tips that Will Entice the Interest of Channel Partners. The decision to acquire new channel partners is a meticulous, slow-burning process. It requires the mechanics of your business to be flowing in a cohesive channel partner recruitment strategies. From the executives to the interns, … [Read more...] about Top 3 Channel Partner Recruitment Strategies
Increase Channel Sales and Improve Partner Performance
Strategies for Helping Channel Partners Increase Sales. Your channel partners look for quality information and tools to sell your products. With dedicated support, regular communication and training - coupled with innovative channel sales management solutions - manufacturers have the ability to … [Read more...] about Increase Channel Sales and Improve Partner Performance
3 Components of Sales Data Collection in Channel Management
3 Key Areas in Channel Management that Need Data Collection. The shift from traditional industry into the digital enterprise has coerced the channel sales data collection and management to endure significant change. In the channel, where channel sales data collection and analytics define just about … [Read more...] about 3 Components of Sales Data Collection in Channel Management
Channel Inventory Management – How to Sleep Peacefully
3 Strategies for Managing Your Channel Inventory. Frank Sinatra famously coined the phrase “The City that never sleeps,” as an ode to his beloved New York. Embodying the persona of the Big Apple perfectly, Sinatra alluded to the endless heartbeat that is New York City: A living, breathing organism … [Read more...] about Channel Inventory Management – How to Sleep Peacefully
3 Questions Every Vendor Needs to Ask their PRM Provider
Here Are Some Questions Every Vendor Needs to Ask the Partner Relationship Management Software PRM Provider Before Employment. For b2b enterprises stuck in the dark ages of channel managerial processes—in-house productivity, partner loyalty, partner satisfaction, accurately evaluated incentive … [Read more...] about 3 Questions Every Vendor Needs to Ask their PRM Provider
3 Reasons Why B2B Channel Partnerships Need Love to Last
B2B Channel Partnerships in a Nutshell. Have you ever considered treating your B2B channel partnerships more like the relationship you share with a loved one? There’s plenty of fish in the sea. A timeless cliché that has helped console the pain of friends and family members for generations. But … [Read more...] about 3 Reasons Why B2B Channel Partnerships Need Love to Last
3 Potent Tips that will Improve Channel Partners Motivation
3 Ways to Optimize Channel Incentive Programs to Improve Partnership Motivation. In the multifaceted ecosystem of b2b enterprise, it’s not always competitive pricing or modification in consumer demand that impacts manufacturer/vendor productivity or profit. It’s channel partners' … [Read more...] about 3 Potent Tips that will Improve Channel Partners Motivation
Avoid Hiring the Wrong Channel SaaS Provider for your Business
Employing the Right Channel SaaS Provider Can Deliver a Multitude of Advantages to Your Business and Channel Partners. If the concept of SaaS leaves you feeling a bit…cloudy, you’re not alone. Understanding the ins and outs of what exactly a channel SaaS provider is (or does) takes time. Therefore, … [Read more...] about Avoid Hiring the Wrong Channel SaaS Provider for your Business
Cutting-Edge Channel Management Services to Implement Today
Today’s business infrastructure is in the midst of an identity crisis. Confusion regarding the Digital Age and its ever-evolving development has coerced executives to reassess their channel management services. Consumers have become reliant on social media as a purchase decision-making-tool. At … [Read more...] about Cutting-Edge Channel Management Services to Implement Today
Best Practices for Channel Partner Enablement
How to Establish a Flawless Channel Partnership. With Saas (Software as a Service) providers and Cloud-based solutions continuing to emerge in today’s marketplace, business-to-business (B2B) corporations now have palpable insight into channel partner enablement procedures. Now, more than ever, … [Read more...] about Best Practices for Channel Partner Enablement
7 Elements of a Successful Channel Partnership
7 Ways Manufacturers Can Inspire Distributors and Resellers. Motivating others to do something is not easy. Just ask any high school teacher or gym trainer. People, for better or worse, will do what they want, when they want. It takes a certain type of message, presented in a certain type of … [Read more...] about 7 Elements of a Successful Channel Partnership
Channel Rebate Management System -Inside Peek with our Experts
Computer Market Research's Automated Channel Rebate Management System - Automated Ship and Debit. A significant number of vendors struggle to meet the increasing demands for real-time information from different channel solution platforms. However, a simplified data integration solution provides … [Read more...] about Channel Rebate Management System -Inside Peek with our Experts
Channel Incentive Management for Advancing Partnership
Understanding Ship and Debit and Channel Incentive Management. If structured correctly, the channel market is like playing dominos; seamlessly weaving its way towards its enviable end with consistency and ease. Unfortunately, channel incentive management and creating transactions with accurate … [Read more...] about Channel Incentive Management for Advancing Partnership
Get Your Co-op Marketing Incentive Program Out of the Mud
4 Co-op Marketing Incentive Program Mistakes Even the Best Manufacturers Make. By providing a Co-op marketing incentive program that enhances profitability, training, and support, you are able to help generate new opportunities for business growth. Ever hear that old saying “You can’t have your … [Read more...] about Get Your Co-op Marketing Incentive Program Out of the Mud
B2B Mindset – How to Step Inside the Mind of Your Channel Partner
Find Out What Motivates the Modern Day B2B Consumer. It’s easier to get inside the mind of the B2C buyer than it is to understand the B2B mindset. For one, the psychology that goes into an end customer's buying decision stems from a one-dimensional perspective; for example, a B2C consumer might … [Read more...] about B2B Mindset – How to Step Inside the Mind of Your Channel Partner
3 Mistakes to Avoid with Your Channel Distributing Partners
Channel Management 101. In today’s highly competitive marketplace, maintaining a fruitful relationship with channel distributing partners is a fragile endeavor. Without a moment’s notice, a business-rapport that seemed impenetrable can suddenly evolve into something dangerously unstable, and risk … [Read more...] about 3 Mistakes to Avoid with Your Channel Distributing Partners
Distributor Claim Management Process with Bob Meinhard
A Closer Look at Distributor Claim Management Process With Bob Meinhard. Computer Market Research (CMR) sat down with former Cisco Global Sales Operations Manager, current expert channel sales financial consultant and coach, Bob Meinhard, for a quick Q & A discussion regarding the current … [Read more...] about Distributor Claim Management Process with Bob Meinhard
PRM System Design for Maximize Success with Channel Partners
How to Deploy the Right Partner Relationship Management System. As your company continues to develop, proper engagement with your channel partners through a comprehensive Partner Relationship Management platform or a PRM system becomes ever more . Without clear and concise communication, your … [Read more...] about PRM System Design for Maximize Success with Channel Partners
6 Key Guidelines for Successful Channel Sales Incentive Programs
Why your Traditional Channel Sales Incentive Programs are Failing. Anything worth doing is worth doing well. That’s certainly the case when it comes to a company and its channel sales incentive programs for partners. Managing indirect channel sales incentive programs and price adjustments are … [Read more...] about 6 Key Guidelines for Successful Channel Sales Incentive Programs