Computer Market Research

Menu

The Channelist

Make your Partner Portal Software Attractive to Channel Partners

by

How to Use your Channel Partner Portal Software to Target Value-Added Resellers. A channel partner portal software is designed to provide a centralized platform to assist vendors in managing and calculating channel activities, as well as help partners, increase productivity and revenue.  Partner … [Read more...] about Make your Partner Portal Software Attractive to Channel Partners

Key Technologies that Help Drive Tech Distribution Growth

by

Revenue Growth for Tech Vendors Selling Product Through Tech Distribution. The vast and rapid growth in technology innovation has transformed the way tech vendors and tech distribution conduct business.  After surveying 50+ technology channel executives, the 2018 Global Technology Distribution … [Read more...] about Key Technologies that Help Drive Tech Distribution Growth

Digital Co-op Advertising Funds for Local Channel Partners

by

Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a … [Read more...] about Digital Co-op Advertising Funds for Local Channel Partners

How to Evaluate your Sales Opportunity Management Process

by

How to Evaluate the Effectiveness and Efficiency of your Sales Opportunity Management Process. Sales opportunity refers to a process of identifying new revenue opportunities in the form of existing or qualified potential buyers that in some stage of your sales pipeline have indicated an interest in … [Read more...] about How to Evaluate your Sales Opportunity Management Process

Best Pracrtices for Analyzing Sales and Marketing Data

by

Unlocking the Power of Analyzing your Sales and Marketing Data. Most manufacturers are only seizing a fragment of the value that analyzing sales and marketing data have to offer to the success of their business and partnerships. Data Analysis is the process of compiling, organizing, evaluating, … [Read more...] about Best Pracrtices for Analyzing Sales and Marketing Data

9 Ways Channel Sales Data Analytics Software Can Help Boost ROI

by

How Channel Sales Data Analytics Software Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel sales data analytics define and consolidate nearly all information guiding business … [Read more...] about 9 Ways Channel Sales Data Analytics Software Can Help Boost ROI

4 Obstacles and Solutions Facing Co-op Marketing Funds

by

Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners In a study conducted by Borrell Associates, it was revealed that an estimated $70 billion was allocated to Co-op advertising programs in 2017 alone.  Surprisingly, nearly half of these Co-op marketing … [Read more...] about 4 Obstacles and Solutions Facing Co-op Marketing Funds

Important Coop Marketing Program Deadlines for Channel Partners

by

Five Important Coop Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to … [Read more...] about Important Coop Marketing Program Deadlines for Channel Partners

How to Create a Successful Performance-Based MDF Program

by

A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Programs provide your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating … [Read more...] about How to Create a Successful Performance-Based MDF Program

Partner Scorecards – Partner Investment Prioritization

by

Find out the key scoring metrics every vendor needs to know before evaluating partner investment prioritization. To vendors, sales generated metric signifies everything they need to know. It substantiates that Partner Investment Prioritization (PIP) is, and will always be, a condition of how much … [Read more...] about Partner Scorecards – Partner Investment Prioritization

How to Prompt your Distributors to Submit POS Information

by

Effective tactics you can use to motivate channel partners and distributors to submit POS information. When it comes to channel distribution, acquiring accurate and timely POS information is your bread and butter. As a manufacturer, you depend on Submitted POS information to facilitate critical … [Read more...] about How to Prompt your Distributors to Submit POS Information

SaaS vs. On-Premise: Which is Better for your Sales Channel

by

Understanding what's best for your business: SaaS vs. on-premise. The trade-offs are complex. The results and consequences are obscure. The need to decide SaaS vs. on-premise swiftly, perceptively and without disruption mandates careful scrutiny. For channel-intensive businesses, the decision to … [Read more...] about SaaS vs. On-Premise: Which is Better for your Sales Channel

Special Pricing Agreements: Improve your Program Efficiency

by

The Rise of Special Pricing Agreements. Computer Market Research was proud to have channel distribution expert and founding partner of River Heights Consulting, Frank Hurtte, as host to our webinar presentation: How to Improve your Special Pricing Agreements Efficiency. In this inclusive, … [Read more...] about Special Pricing Agreements: Improve your Program Efficiency

Channel Incentive Program – 7 Things you Need to Succeed

by

Take your Channel Incentive Program to New Heights by Following these Easy 7 Steps. Over the course of the past decade, there has been a continual shift in manufacturers’ perception in creating successful channel incentive program; a fluctuation in spending that has long divided channel teams, … [Read more...] about Channel Incentive Program – 7 Things you Need to Succeed

SPAs – Unique Value to Distribution Channels

by

Are you Utilizing Special Pricing Agreements for Distribution Partners to their Full Effect? The ability to maintain pricing flexibility in the distribution channel offers companies with an incredible advantage. Predominantly, manufacturers that offer special pricing agreements (SPAs) to their … [Read more...] about SPAs – Unique Value to Distribution Channels

Channel Account Manager Tactics Q&A with Sheila O’Neil

by

What Makes a Channel Account Manager Valuable to their Partner Network? Computer Market Research had the pleasure to sit down with former VP of Channel Sales at Panasonic and Channel Maven, and current Chief Consultant, Sheila O'Neil, for her take on channel strategy and what makes Channel … [Read more...] about Channel Account Manager Tactics Q&A with Sheila O’Neil

Digital Market Development Funds Structured for Digital Marketing

by

Vendors argue programs which feature MDF are in a world of flux, and partners--with limited digital marketing experience--struggle to execute these incentives. The trickle effect of market development funds is affecting all parties.  Vendors must recognize their value to partners not only as a … [Read more...] about Digital Market Development Funds Structured for Digital Marketing

9 Ways to Encourage Distributors to Submit Channel POS Data

by

The following information draws on 30+ years of working with manufacturers on how they can encourage distributors to submit POS data. When it comes to channel distribution, acquiring accurate and timely POS data information is your bread and butter. As a manufacturer, you depend on POS information … [Read more...] about 9 Ways to Encourage Distributors to Submit Channel POS Data