What Makes a CMO a Catalyst for Inspiration
5 Qualities Every B2B Chief Marketing Officer Should Have
A B2B Chief Marketing Officer needs to understand the changing market dynamics, have superb communication skills, and have comprehensive knowledge of a go-to-market strategy.
Today, a B2B Chief Marketing Officer has to be able to balance interpersonal connection and possess a relentless analytical fortitude; the flexibility to appreciate not his consumer’s pain points, but also the tribulations that his employees and channel partners may endure is not just valuable, it’s essential.
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