How to Improve Partner Relationship Management with Psychology. Successful Channel Partner Sale Strategy is a result of several factors. In the past, channel partners were the ones that had to fight for manufacturers’ attention; nowadays, it’s very much the opposite: manufacturers have to prove
Importance of Automated Channel Data Management Platforms
Using Manual Processes to Normalize Channel Data Leads to Financial Complications and Lost Opportunities. In order to facilitate sustainable growth, channel-driven producers need detailed visibility into the performance of products and partners via an automated channel data management platform.
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners. If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each
Channel Partner Recruitment Using Channel Incentive Programs
Creating Sales and Marketing Programs for Channel Partner Recruitment. In the past, channel partner recruitment, attracting solution providers, VARs, distributors, resellers, etc., to join your partner program was easy. When it came to incentives, businesses competing in indirect sales didn’t
Ten Ways to Improve your Channel Partner Management Strategy
10 most Influential Components in Building an Indirect Sales Network that’s Produced to Last. Selling your product through indirect channels mandates synergy. Without a solid channel partner management strategy, mutual understanding between channel partners and in-house personnel, opportunities
7 Components of a Successful Channel Marketing Program
7 Steps that Bring Clarity to Channel Marketing Programs. Why do partners continue to opt-out of channel marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely , especially when the incentive is easily
5 Characteristics that Make a Channel Sales Representative Great
Characteristics of a Successful Channel Sales Representative. In such a competitive landscape, channel sales representatives and managers serve an imperative purpose. So which traits in a channel sales representative matter most? Persistence and a persuasive mentality are key, as are client
Channel POS Data Delivers Insight into Your Distribution Channels
Enhance your Channel by Employing a Robust Channel POS Data Management System The customer is the most vital aspect of any business. Without customer knowledge, management can only guess how to sell a product. Channel POS data obtained from reporting partners contain crucial and fundamental
Semiconductor Manufacturers Can Give their Distributors A Boost
4 Strategies Semiconductor Manufacturers Can Use To Harness Their Potential With Distributors. Semiconductor manufacturers are experiencing some significant changes. Because of the increased adoption of portable software, massive consolidation within the consumer base has ensued. When you
Developing a Channel Sales Program that is Built to Last
How to Build an Effective and Profitable Channel Sales Program. As channel vendors head into a new year, with optimism and a pristine outlook, it’s without question there are inescapable challenges which lie ahead. Uncertainty about the future is of top concern, as is monitoring [incentive]
Channel Partner Loyalty: 3 Tips for Building Loyalty
3 Tips on How Vendors Can Make their Investment in Partners Well Spent. Channel partner loyalty programs and sales remain a cornerstone component to the success (or failure) of channel vendors. From independent agents to value-added resellers, from distributions to system integrators—channel
Four Approaches to Managing Channel Partner Programs
4 Channel Partner Program Managing Approaches for Vendors. Thanks to ever-evolving technologies, vendors and partners share a much different relationship than in year’s past. The days of vendors administrating and managing each piece of the channel partner program have long past. Vendors no longer
Helping Lower-Tier Partners in your Distribution Channel
4 Strategies to Help Lower-Tier Partners in your Distribution Channel Look Like Rock Stars. Like all manufacturers selling through the indirect sales channel, you most likely have an uneven distribution of top, middle, and lower-tier partners. This is simply the reality of a competitive
How to Optimize your Mind Share Strategy with Channel Partners
Mind Share is one of the most Important and Difficult Ideologies in the Channel Industry. So what in the world does Mind Share have to do with the channel industry? Well, interestingly enough, quite a bit. How cool was “The Matrix”? Mesmerizing fight sequences, unforgettable one-liners,
Forrest Gump and Channel Partnership Hardships Similarities
4 Quotes from the Movie “Forest Gump” that Align with the Hardships of Channel Partnership. If movies could be elected to the Hall of Fame, “Forrest Gump” would be a first-ballot candidate—and no one would dare to think otherwise. So how is this movie related to channel partnership
Inbound Channel Marketing: Help Channel Partners Make Money
4 Ways to Help with Channel Partners Inventory Liquidation
How to Help Channel Partners Sell Dead Inventory. Excess inventory in the distribution channel can result in a plethora of financial obstacles and business-to-business challenges. The ripple effect of stagnation in your channel partners inventory can result in: Increased warehousing costs
How to Determine the Right Channel Pricing Structure for a Partner
3 Strategies for Determining a Pricing Structure for a Particular Partner, Channel, and/or Market Segment. Designing a successful channel pricing structure continues to be one of the most complex and ambiguous processes in a business. The distribution channels a supplier uses to sell through
3 Tips for Improving Channel Sales Forecasting
Strategies for Creating a More Effective Channel Sales Forecasting Process. Accuracy of channel sales forecasting continues to be a cornerstone problem for companies participating in the indirect sales funnel. Next to evaluating the effectiveness (i.e., return on investment) of channel incentive
How Do Manufacturers in the Supply Chain Increase their Value?
3 Methods Used by the Supply Sales Managers to Drive Value in the Channel. On the surface, measuring value in the supply chain appears black and white: a quantifiable and objective piece of data that defines a company’s status. But, the process in which a company acquires its value is anything but