Co-Op and MDF Strategies for Eradicating the Obscurity of Indirect Marketing-ROI has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity to be well justified. Without tangible data that clearly defines the ROI-acquired
Co-op Program Management
Discover ways you can to take control of your co-op marketing programs to create a clear, objective path for partners to utilize marketing funds