Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is
Digital Co-op Advertising Funds for Local Channel Partners
Digital Co-op Advertising Funds May Seem Uneconomical for a Vendor, but the Results Tell another Story. Small businesses have always thrived on the patronage of their local customers. As a member of a community, small business owners see their community more than a canvas for cultivating a
Best Co-op and MDF Strategies for Manufacturers
Co-Op and MDF Strategies for Eradicating the Obscurity of Indirect Marketing-ROI. has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity to be well justified. Without tangible data that clearly defines the
Co-op MDF Strategies for a Better Partner Engagement
4 Co-op MDF Strategies for Achieving Partner Engagement and Developing an Ongoing Relationships. There are plenty of reasons why billions of market development dollars go unused each year. From cumbersome reimbursement processes to more attractive incentives offered by other vendors, from
How to Maximize on CO-OP MDF Opportunities
Are your Channel Partners Opting-Out of Co-op MDF Opportunities? Each year, manufacturers spend billions of dollars into creating Co-op MDF opportunities for channel partners. Disturbingly, however, nearly half of incentive fund opportunities go unused. That is a significant amount of