Channel partners are an integral piece of the operation for many high-tech companies. A significant portion of revenue for companies that sell through the channel comes from indirect channel partners. However, misaligned incentive programs can become a company’s largest expenditure. Mismanaged
SPIFF Incentives – Creating an Effective Sales Rewards Program
SPIFF sales programs are short-term incentives designed to encourage changes in the behavior of sales teams in order to increase profits. Such sales incentive programs reward partners for improved performances, and, if implemented correctly, help increase partner loyalty. In general, SPIFF incentive
Channel Incentive Program – 7 Things you Need to Succeed
Take your Channel Incentive Program to New Heights by Following these Easy 7 Steps. Over the course of the past decade, there has been a continual shift in manufacturers’ perception in creating successful channel incentive program; a fluctuation in spending that has long divided channel teams,
Building Channel Incentive Programs for Maximum Effectiveness
Learn How High-Impact Channel Incentive Programs can lead to Mutual Vendor/Partner Success. Selling products via partner ecosystems is no easy feat. That's why building channel incentive programs are so important to channel vendors; it gives you the opportunity to demonstrate your unique value as
Best Practices for Improving your Channel Incentive ROI
Best Practices for a Successful And Improved Channel Incentive ROI. Vendors depend on channel partner incentive programs to drive the performance of products and penetrate new markets. Therefore, it is fair to say that to improve their channel incentive ROI, best practices in offering partners
Increase Partner Commitment with Channel Incentive Programs
Are your Channel Incentive Programs Producing any ROI or Increasing Partner Commitment? The amount of dollars spent on channel incentives this year is expected to reach approximately $70B. This jaw-dropping number is mainly because of one thing: channel incentive programs work to help increase
Channel Incentive Management for Advancing Partnership
Understanding Ship and Debit and Channel Incentive Management. If structured correctly, the channel market is like playing dominos; seamlessly weaving its way towards its enviable end with consistency and ease. Unfortunately, channel incentive management and creating transactions with accurate
Get Your Co-op Marketing Incentive Program Out of the Mud
4 Co-op Marketing Incentive Program Mistakes Even the Best Manufacturers Make. By providing a Co-op marketing incentive program that enhances profitability, training, and support, you are able to help generate new opportunities for business growth. Ever hear that old saying “You can’t have your
6 Key Guidelines for Successful Channel Sales Incentive Programs
Why your Traditional Channel Sales Incentive Programs are Failing. Anything worth doing is worth doing well. That’s certainly the case when it comes to a company and its channel sales incentive programs for partners. Managing indirect channel sales incentive programs and price adjustments are