Happy 30th Anniversary Computer Market Research!
Computer Market Research celebrated its 30th anniversary in the channel industry this January. CMR has come a long way since its founding in 1984 by Del Heles. After the company was first established, Del Heles rented a small office, purchased a landline, and began the wild adventure that has brought him here. Today, CMR boasts well over 30 clients, employs a dedicated staff of 50+ people, all while enjoying the seaside view from their corporate office in San Diego.
CEO of Computer Market Research, Del Heles, reflects on the past and shares his excitement for big plans to come:
“It’s shocking to think back on how much this industry has changed over the past few decades. When I first started CMR, the internet didn’t exist. Fast-forward to today, and web-based applications are at the core of our company. however, if there’s one lesson I’ve learned throughout the years, it’s that having the flexibility and the ability to quickly pivot is essential to staying in business. It’s dangerous to be locked into a single vision for a long period of time. You need to condition yourself to run off the planned course when there are bumps in the road.”
Just so you understand the magnitude of being an industry veteran for 30 years, I present to you a list of items and events that occurred in 1984.
Current Events in 1984
- A movie ticket cost $2.50
- Fingerless gloves were a thing
- CD Players were introduced to the consumer market
- A gallon of gas costs $1.10
- The first Apple Macintosh went on sale
- The Space Shuttle Discovery embarked on its maiden voyage
- Shoulder pads. Shoulder pads everywhere!
Computer Market Research continues to pioneer the channel industry. The company provides top-of-the-line channel management solutions for companies operating with an indirect channel. Companies such as Yamaha, Brother, and Kodak depend on CMR to process and automate their channel processes including standardizing POS reports and implementing their partner programs such as Co-op/MDF Management and Deal Registration.
Over the years, Computer Market Research has been able to adapt to an evolving industry. Heles sees his company as an industry leader due to continuous product development and a commitment to eliminating any customer pain points that arise.
“I’m extremely optimistic about the future. I believe that our clients will greatly profit from our transition to added self-service applications and more user involvement. Also, I’m thrilled to be launching MioDatos, a sister company of Computer Market Research, which will offer a platform that focuses on synchronized channel marketing.” When asked about what challenges lie ahead, Heles said that “whatever they are, it’s the unforeseen challenges that make this business so much fun.”