For manufacturers that rely on indirect sales, the ability to understand, analyze, and optimize your channel segment strategy is no longer optional—it’s essential. As your
Manufacturers operating in today’s global marketplace are under constant pressure to increase visibility, streamline operations, and grow through indirect sales. That’s where the industrial channel
Managing multiple Co-Op/MDF programs can feel like juggling fire — each partner has different funding rules, timelines, and approval requirements. When handled manually or in
Trade promotions can be one of the most powerful tools in a manufacturer’s marketing arsenal—when executed effectively. From driving sales volume and product awareness to
For manufacturers and distributors operating in the B2B space, rebates from suppliers represent a powerful lever for improving margins, incentivizing growth, and strengthening relationships within
https://www.youtube.com/watch?v=6jfe28fb11E&t=996s Get Notified About Future Podcasts At Computer Market Research, we’ve been helping manufacturers make sense of channel data since 1984. Over the years, the
In today’s competitive landscape, the secret to growth isn’t just your product—it’s your go-to-market ecosystem. One of the most influential yet underutilized levers for manufacturers
Marketing Development Funds (MDF) are essential tools for manufacturers looking to grow brand presence, drive channel sales, and empower their partners to generate demand. But
In the fast-moving world of channel sales, manufacturers are under constant pressure to analyze partner performance, track incentives, and report results across multiple stakeholders. But
For manufacturers managing multiple distributors and channel partners, data often lives in silos—scattered across spreadsheets, email threads, and CRM systems. As a result, reporting becomes
Manufacturers who rely on indirect sales know that success doesn’t just depend on a good product—it depends on strong relationships. That’s where channel account management
When most manufacturers think of channel strategy, they focus heavily on outbound efforts—dealer outreach, trade shows, and distribution networks. But in today’s digital-first world, the
In today’s competitive B2B environment, it’s not enough for manufacturers to create great products—you also need effective ways to move those products through your distribution
In today’s hyper-competitive landscape, manufacturers can no longer rely on product specs alone to win deals. Especially in the B2B world, where buyers are more
Manufacturers invest millions of dollars each year in channel partner programs—yet a significant portion of that MDF money often goes unused, mismanaged, or misaligned with
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