Blog Channel Management

4 Strategies to Help Lower-Tier Partners in your Distribution Channel Look Like Rock Stars. Like all manufacturers selling through the indirect sales channel, you most

What Makes a CMO a Catalyst for Inspiration? To be a great B2B chief marketing officer (CMO) you have to be…well, a lot of things:

Challenges Partners Face When Doing Business with their Vendors. Jan De Bondt is a partner at Devenyn & Partners, a European-based management consultancy firm. During