In today’s competitive B2B landscape, manufacturers need more than just good products to succeed—they need a strong, agile partner ecosystem. And to manage that ecosystem
For manufacturers that rely on indirect sales, the ability to understand, analyze, and optimize your channel segment strategy is no longer optional—it’s essential. As your
If you’re a manufacturer relying on indirect sales, you’ve likely run into the complexity of pricing agreements—those behind-the-scenes deals that help close sales, incentivize distributors,
In today’s digital-first world, it might be easy to assume traditional advertising coop programs are outdated. But that assumption couldn’t be further from the truth.
For manufacturers and distributors operating in the B2B space, rebates from suppliers represent a powerful lever for improving margins, incentivizing growth, and strengthening relationships within
https://www.youtube.com/watch?v=6jfe28fb11E&t=996s Get Notified About Future Podcasts At Computer Market Research, we’ve been helping manufacturers make sense of channel data since 1984. Over the years, the
In today’s competitive landscape, the secret to growth isn’t just your product—it’s your go-to-market ecosystem. One of the most influential yet underutilized levers for manufacturers
If you’re a software manufacturer or SaaS provider, direct sales can only take you so far. To scale efficiently, you need a network of reliable
Marketing Development Funds (MDF) are essential tools for manufacturers looking to grow brand presence, drive channel sales, and empower their partners to generate demand. But
In the fast-moving world of channel sales, manufacturers are under constant pressure to analyze partner performance, track incentives, and report results across multiple stakeholders. But
For manufacturers managing multiple distributors and channel partners, data often lives in silos—scattered across spreadsheets, email threads, and CRM systems. As a result, reporting becomes
Key Performance Indicators (KPIs) are the backbone of any successful business strategy. For manufacturers managing indirect sales channels, however, KPIs can become scattered, unclear, or
When most manufacturers think of channel strategy, they focus heavily on outbound efforts—dealer outreach, trade shows, and distribution networks. But in today’s digital-first world, the
In today’s hyper-competitive landscape, manufacturers can no longer rely on product specs alone to win deals. Especially in the B2B world, where buyers are more
Manufacturers invest millions of dollars each year in channel partner programs—yet a significant portion of that MDF money often goes unused, mismanaged, or misaligned with
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