Understanding software MDF has become increasingly important for manufacturers that depend on distributors and resellers to move product. While MDF programs continue to promise growth,
Understanding trade allowance plays a vital role in every manufacturer’s channel strategy. Although trade allowances continue to drive promotions and partner participation, they can quietly
When it comes to channel success, consistency is king. Synchronized marketing is the strategy that ensures your messaging, campaigns, and branding stay aligned across every
Welcoming a new channel partner into your program is a critical moment. It’s more than just paperwork and a welcome email. A smooth, strategic onboarding
Trade promotions can be one of the most powerful tools in a manufacturer’s arsenal. However, without the right structure and strategy, even the best-funded campaigns
In today’s competitive B2B landscape, manufacturers need more than just good products to succeed—they need a strong, agile partner ecosystem. And to manage that ecosystem
For manufacturers that rely on indirect sales, the ability to understand, analyze, and optimize your channel segment strategy is no longer optional—it’s essential. As your
If you’re a manufacturer relying on indirect sales, you’ve likely run into the complexity of pricing agreements—those behind-the-scenes deals that help close sales, incentivize distributors,
In today’s digital-first world, it might be easy to assume traditional advertising coop programs are outdated. But that assumption couldn’t be further from the truth.
For manufacturers and distributors operating in the B2B space, rebates from suppliers represent a powerful lever for improving margins, incentivizing growth, and strengthening relationships within
Get Notified About Future Podcasts At Computer Market Research, we’ve been helping manufacturers make sense of channel data since 1984. Over the years, the tools
In today’s competitive landscape, the secret to growth isn’t just your product—it’s your go-to-market ecosystem. One of the most influential yet underutilized levers for manufacturers
If you’re a software manufacturer or SaaS provider, direct sales can only take you so far. To scale efficiently, you need a network of reliable
Marketing Development Funds (MDF) are essential tools for manufacturers looking to grow brand presence, drive channel sales, and empower their partners to generate demand. But
In the fast-moving world of channel sales, manufacturers are under constant pressure to analyze partner performance, track incentives, and report results across multiple stakeholders. But
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