How OEMs Can Facilitate Lucrative Channel Partnerships. The business landscape has changed. Original equipment manufacturers (OEMs) are not selling as they used to. Instead of purely pursuing direct transactions, manufacturers are opting for a strategic approach that relies on indirect solution … [Read more...] about Channel Partnership Tips for Original Equipment Manufacturers
The Channelist
Approaches to Expanding Channel Partner Network on LinkedIn
LinkedIn can Leverage your Partner Recruitment Process. Expanding Channel Partner Network or finding the right channel partners and solution providers to join your distribution network is no small feat. From cold calls and emails, to obscure referrals and failed presentations, partner … [Read more...] about Approaches to Expanding Channel Partner Network on LinkedIn
The Risks of Managing Channel Incentives with Spreadsheets
The Surprising, and Unfortunate Truth About Spreadsheets. You depend on your channel incentive and special pricing agreements to help drive revenue. You also need these programs to improve the performance of products and channel partners. However, the administrative ‘status quo’ of these programs … [Read more...] about The Risks of Managing Channel Incentives with Spreadsheets
Recruiting Channel Partners that Will Fit into Your Business Model
Following are Tips and Suggestions Channel Vendors can use when Recruiting Channel Partners for their Business while Developing Long-Term, Successful Relationships. On the surface, the number of channel partners that exist in today’s market is a vendor’s dream. Channel-driven producers can narrow … [Read more...] about Recruiting Channel Partners that Will Fit into Your Business Model
Best Practices for Improving your Channel Incentive ROI
Best Practices for a Successful And Improved Channel Incentive ROI. Vendors depend on channel partner incentive programs to drive the performance of products and penetrate new markets. Therefore, it is fair to say that to improve their channel incentive ROI, best practices in offering partners … [Read more...] about Best Practices for Improving your Channel Incentive ROI
Channel Partner Sale Strategy by Employing Psychology
How to Improve Partner Relationship Management with Psychology. Successful Channel Partner Sale Strategy is a result of several factors. In the past, channel partners were the ones that had to fight for manufacturers’ attention; nowadays, it’s very much the opposite: manufacturers have to prove … [Read more...] about Channel Partner Sale Strategy by Employing Psychology
Importance of Automated Channel Data Management Platforms
Using Manual Processes to Normalize Channel Data Leads to Financial Complications and Lost Opportunities. In order to facilitate sustainable growth, channel-driven producers need detailed visibility into the performance of products and partners via an automated channel data management platform. … [Read more...] about Importance of Automated Channel Data Management Platforms
3 Channel Marketing Plans for Improving Channel Partner Success
Breathe New Light into your Channel Sales and Channel Marketing Strategies with Partners. If you sell through multiple channels, when it comes down to channel marketing plans communication can get easily tangled. It’s likely your partner network is comprised of multiple solution providers. Each … [Read more...] about 3 Channel Marketing Plans for Improving Channel Partner Success
Channel Partner Recruitment Using Channel Incentive Programs
Creating Sales and Marketing Programs for Channel Partner Recruitment. In the past, channel partner recruitment, attracting solution providers, VARs, distributors, resellers, etc., to join your partner program was easy. When it came to incentives, businesses competing in indirect sales didn’t … [Read more...] about Channel Partner Recruitment Using Channel Incentive Programs
Ten Ways to Improve your Channel Partner Management Strategy
10 most Influential Components in Building an Indirect Sales Network that’s Produced to Last. Selling your product through indirect channels mandates synergy. Without a solid channel partner management strategy, mutual understanding between channel partners and in-house personnel, opportunities … [Read more...] about Ten Ways to Improve your Channel Partner Management Strategy
7 Components of a Successful Channel Marketing Program
7 Steps that Bring Clarity to Channel Marketing Programs. Why do partners continue to opt-out of channel marketing programs? This question has haunted vendors for generations; it simply doesn’t make sense why channel partners continue to ignore extremely , especially when the incentive is easily … [Read more...] about 7 Components of a Successful Channel Marketing Program
5 Characteristics that Make a Channel Sales Representative Great
Characteristics of a Successful Channel Sales Representative. In such a competitive landscape, channel sales representatives and managers serve an imperative purpose. So which traits in a channel sales representative matter most? Persistence and a persuasive mentality are key, as are client … [Read more...] about 5 Characteristics that Make a Channel Sales Representative Great
Channel POS Data Delivers Insight into Your Distribution Channels
Enhance your Channel by Employing a Robust Channel POS Data Management System The customer is the most vital aspect of any business. Without customer knowledge, management can only guess how to sell a product. Channel POS data obtained from reporting partners contain crucial and fundamental … [Read more...] about Channel POS Data Delivers Insight into Your Distribution Channels
Eliminate Overpayments From Your Ship and Debit Process
Semiconductor Manufacturers Can Give their Distributors A Boost
4 Strategies Semiconductor Manufacturers Can Use To Harness Their Potential With Distributors. Semiconductor manufacturers are experiencing some significant changes. Because of the increased adoption of portable software, massive consolidation within the consumer base has ensued. When you … [Read more...] about Semiconductor Manufacturers Can Give their Distributors A Boost
Developing a Channel Sales Program that is Built to Last
How to Build an Effective and Profitable Channel Sales Program. As channel vendors head into a new year, with optimism and a pristine outlook, it’s without question there are inescapable challenges which lie ahead. Uncertainty about the future is of top concern, as is monitoring [incentive] … [Read more...] about Developing a Channel Sales Program that is Built to Last
Channel Partner Loyalty: 3 Tips for Building Loyalty
3 Tips on How Vendors Can Make their Investment in Partners Well Spent. Channel partner loyalty programs and sales remain a cornerstone component to the success (or failure) of channel vendors. From independent agents to value-added resellers, from distributions to system integrators—channel … [Read more...] about Channel Partner Loyalty: 3 Tips for Building Loyalty
Four Approaches to Managing Channel Partner Programs
4 Channel Partner Program Managing Approaches for Vendors. Thanks to ever-evolving technologies, vendors and partners share a much different relationship than in year’s past. The days of vendors administrating and managing each piece of the channel partner program have long past. Vendors no longer … [Read more...] about Four Approaches to Managing Channel Partner Programs
3 Superstar Channel Partner Manager Qualities for Success
Channel Partner Manager Qualities. The topsy-turvy responsibility of a channel partner manager is one ingrained with trails, tribulations, and triumphs. The combination of today’s ever-increasing competitive marketplace and consistent modifications in consumer demand, coupled with the growing need … [Read more...] about 3 Superstar Channel Partner Manager Qualities for Success
Helping Lower-Tier Partners in your Distribution Channel
4 Strategies to Help Lower-Tier Partners in your Distribution Channel Look Like Rock Stars. Like all manufacturers selling through the indirect sales channel, you most likely have an uneven distribution of top, middle, and lower-tier partners. This is simply the reality of a competitive … [Read more...] about Helping Lower-Tier Partners in your Distribution Channel