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Channel Partner Programs – Creating a Partner Program

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There are many benefits to creating a channel partner program. Accelerating are just the top two benefits. However, creating a successful partner program is time-consuming and requires resources as well as detailed strategic planning. In this post, we will look into the reasons vendors need such … [Read more...] about Channel Partner Programs – Creating a Partner Program

4 Factors of an Effective Channel Management Process

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Channel management, by definition, is the practice in which a vendor or supplier directs sales and marketing activities by actively involving and motivating members of its channel distribution. Therefore, channel management decisions are necessary to ensure that there are no interruptions in the … [Read more...] about 4 Factors of an Effective Channel Management Process

Guidelines for a Partner Relationship Management Software

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Partner relationship management (PRM) software helps channel organizations with recruiting new channel partners and selling products or services. A well-designed partner management application helps such organizations and their channel partners to align their business goals. In addition, access to … [Read more...] about Guidelines for a Partner Relationship Management Software

Top 10 Reasons Channel Partnership are Cancelled

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What Can a Manufacturer Do to Prevent Channel Partnership Cancellation? Many manufacturers spend a great deal of time and resources on establishing channel partnerships in order to expand their business, only to be let down by the results. For a manufacturer to maximize their chances of success, … [Read more...] about Top 10 Reasons Channel Partnership are Cancelled

How to Develop a Successful Channel Marketing Strategy

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Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their … [Read more...] about How to Develop a Successful Channel Marketing Strategy

How to Optimize your Channel Rebate and SPIF Programs

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Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts.  Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However, … [Read more...] about How to Optimize your Channel Rebate and SPIF Programs

Creating a Successful Channel Program Strategy

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The channel landscape has undergone tremendous changes. Changes from "Second Platform" to "Third Platform" stage of IT is leaving businesses who rely on traditional IT infrastructure behind.  Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. However, … [Read more...] about Creating a Successful Channel Program Strategy

Co-op MDF Programs: Dealing with Unused Marketing Funds

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Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of … [Read more...] about Co-op MDF Programs: Dealing with Unused Marketing Funds

Managing Co-op Funds – 5 Easy Co-op Management Strategies

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Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is … [Read more...] about Managing Co-op Funds – 5 Easy Co-op Management Strategies

Managing Ship and Debit Programs Requires Automation

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Automated Ship and Debit Benefits Manufacturers and Partners. Managing ship and debit programs is an exhausting endeavor. It takes not only remarkable organizational skills but also deft communication, precision, leadership, and accountability. Businesses must be able to track channel … [Read more...] about Managing Ship and Debit Programs Requires Automation

5 Key Characteristics of a Successful Deal Registration Program

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A structured and Well-Organized Partner Deal Registration Program Can Offer Numerous Benefits for Manufacturers Deal registration programs provide a vital factor in a vendor’s value proposition. Deal Registrations provide vendors the measure to reward partners who are driving growth in their market … [Read more...] about 5 Key Characteristics of a Successful Deal Registration Program

Characteristics of Good Vendors in a Channel Partnership

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What is a Good Vendor and How to Decide which one to Work with in the First Place. Vetting vendors can be a difficult process, especially if you are evaluating a new supplier with not much prior history in the channel.  It’s true that you can always move if a partnership does not work out.  … [Read more...] about Characteristics of Good Vendors in a Channel Partnership

Web-Based Partner Portal – A Channel Management Platform

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Web-Based Partner Portal - a Channel Management Platform Built to Better Serve Clients Through Improved Automation and Quicker Processing. Computer Market Research's web-based partner portal is a software-as-a-service (SaaS) platform that supports a variety of web-based channel management … [Read more...] about Web-Based Partner Portal – A Channel Management Platform

Successful Channel Partner Sales and Marketing Programs

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Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components.  The most important component is your channel partner sales and marketing programs.  But, arguably … [Read more...] about Successful Channel Partner Sales and Marketing Programs

Channel POS Data Management System – A Powerful Sales Tool

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A Channel POS Data Management System that Helps you Target Specific Customers. In-depth knowledge of customers and point-of-sale activity are critical aspects of any successful marketing and sales strategy.  Having an accurate, up-to-date snapshot of the customer base is especially vital to … [Read more...] about Channel POS Data Management System – A Powerful Sales Tool

The Real Cost of Auditing Channel Partner Claims Manually

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Manual Channel Partner Claims Management Can Result In Overpayment Of Claims! Ineffective channel price management leads to numerous negative setbacks within a business. At the same time, overpayments on channel partner claims can cause a serious blow to your revenue. Traditional methods for … [Read more...] about The Real Cost of Auditing Channel Partner Claims Manually

Channel Sales Checklist Discussion with Channel Expert Dede Haas

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A 13-Point Channel Sales Checklist to Discover If Your Company Is Ready to Join the Channel. Dede Haas is an award-winning high-tech sales channel professional and founder of DLH Services. As an expert in channel management, Dede has created innovative and successful channel programs and sales … [Read more...] about Channel Sales Checklist Discussion with Channel Expert Dede Haas

Partner Recruitment Plan Formula and Its Components

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A Partner Recruitment Plant Formula that Equals Revenue Growth. Partner profiling is widely used by vendors for identifying and selecting the right partners in the partner recruitment plan. However, some vendors use their own partner profiling strategy as a tool to evaluate their existing partners. … [Read more...] about Partner Recruitment Plan Formula and Its Components