Best Practices for Creating and Implementing Rebate and SPIF Programs. Rebate and SPIF programs are powerful incentive tools best used to boost your partners’ sales efforts. Such sales incentive programs are designed to ultimately increase product revenue by the number of units sold. However, … [Read more...] about How to Optimize your Channel Rebate and SPIF Programs
The Channelist
Creating a Successful Channel Program Strategy
The channel landscape has undergone tremendous changes. Changes from "Second Platform" to "Third Platform" stage of IT is leaving businesses who rely on traditional IT infrastructure behind. Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. However, … [Read more...] about Creating a Successful Channel Program Strategy
Co-op MDF Programs: Dealing with Unused Marketing Funds
Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of … [Read more...] about Co-op MDF Programs: Dealing with Unused Marketing Funds
Managing Co-op Funds – 5 Easy Co-op Management Strategies
Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is … [Read more...] about Managing Co-op Funds – 5 Easy Co-op Management Strategies
Managing Ship and Debit Programs Requires Automation
Automated Ship and Debit Benefits Manufacturers and Partners. Managing ship and debit programs is an exhausting endeavor. It takes not only remarkable organizational skills but also deft communication, precision, leadership, and accountability. Businesses must be able to track channel … [Read more...] about Managing Ship and Debit Programs Requires Automation
5 Key Characteristics of a Successful Deal Registration Program
A structured and Well-Organized Partner Deal Registration Program Can Offer Numerous Benefits for Manufacturers Deal registration programs provide a vital factor in a vendor’s value proposition. Deal Registrations provide vendors the measure to reward partners who are driving growth in their market … [Read more...] about 5 Key Characteristics of a Successful Deal Registration Program
Characteristics of Good Vendors in a Channel Partnership
What is a Good Vendor and How to Decide which one to Work with in the First Place. Vetting vendors can be a difficult process, especially if you are evaluating a new supplier with not much prior history in the channel. It’s true that you can always move if a partnership does not work out. … [Read more...] about Characteristics of Good Vendors in a Channel Partnership
Web-Based Partner Portal – A Channel Management Platform
Web-Based Partner Portal - a Channel Management Platform Built to Better Serve Clients Through Improved Automation and Quicker Processing. Computer Market Research's web-based partner portal is a software-as-a-service (SaaS) platform that supports a variety of web-based channel management … [Read more...] about Web-Based Partner Portal – A Channel Management Platform
Successful Channel Partner Sales and Marketing Programs
Discover the most Important Pieces to Creating a Profitable Channel Sales and Marketing Programs. Utilizing channel partnerships effectively depends on the proper execution of a variety of components. The most important component is your channel partner sales and marketing programs. But, arguably … [Read more...] about Successful Channel Partner Sales and Marketing Programs
Channel POS Data Management System – A Powerful Sales Tool
A Channel POS Data Management System that Helps you Target Specific Customers. In-depth knowledge of customers and point-of-sale activity are critical aspects of any successful marketing and sales strategy. Having an accurate, up-to-date snapshot of the customer base is especially vital to … [Read more...] about Channel POS Data Management System – A Powerful Sales Tool
The Real Cost of Auditing Channel Partner Claims Manually
Manual Channel Partner Claims Management Can Result In Overpayment Of Claims! Ineffective channel price management leads to numerous negative setbacks within a business. At the same time, overpayments on channel partner claims can cause a serious blow to your revenue. Traditional methods for … [Read more...] about The Real Cost of Auditing Channel Partner Claims Manually
Channel Sales Checklist Discussion with Channel Expert Dede Haas
A 13-Point Channel Sales Checklist to Discover If Your Company Is Ready to Join the Channel. Dede Haas is an award-winning high-tech sales channel professional and founder of DLH Services. As an expert in channel management, Dede has created innovative and successful channel programs and sales … [Read more...] about Channel Sales Checklist Discussion with Channel Expert Dede Haas
Partner Recruitment Plan Formula and Its Components
A Partner Recruitment Plant Formula that Equals Revenue Growth. Partner profiling is widely used by vendors for identifying and selecting the right partners in the partner recruitment plan. However, some vendors use their own partner profiling strategy as a tool to evaluate their existing partners. … [Read more...] about Partner Recruitment Plan Formula and Its Components
New Goals for Channel Partners – It’s a New Year After all
Best Practices for Setting Goals for Channel Partners in the New Year! 2019 has barely begun, yet many technology manufacturers are already planning their performance and development goals for the year. Planning your performance goals early in the year allows you to align your partner programs … [Read more...] about New Goals for Channel Partners – It’s a New Year After all
Channel Partner Portal – A Data Management System
Achieving Business Objectives with a Data-Driven Channel Partner Portal Software. A vendor’s channel partner portal is very similar to a digital hub where the vendor’s and their partners’ data is stored and available for access to all parties 24/7. This collaborative data hub creates an … [Read more...] about Channel Partner Portal – A Data Management System
Tools for Furthering your B2B Sales and Marketing Alignment
The Importance of B2B Sales and Marketing Alignment. Today, more than ever, the success and productivity of an organization are correlated to the alignment of their sales and marketing departments and team members. In fact, according to Act-On's 2017 B2B sales and marketing alignment report, 56% … [Read more...] about Tools for Furthering your B2B Sales and Marketing Alignment
How to Grow your Business with Synchronized Channel Marketing
Find out How Synchronized Channel Marketing Can Help You Reach More People. There is a fundamental problem with how vendors and their channel partners market their products. Vendors, who have the resources to create marketing content, are having trouble reaching their end customers. Channel … [Read more...] about How to Grow your Business with Synchronized Channel Marketing
IT Channel Partners in the Cloud and a New Value Proposition
Rapid Changes in the IT Industry Have Impacted the Roles IT Channel Partners Play in their Partnership. Cloud computing, the Internet of things (IoT), and artificial intelligence (AI) are just a few technologies spearheading the 4th industrial revolution. The new technological advancements have … [Read more...] about IT Channel Partners in the Cloud and a New Value Proposition
How to Make Online Digital Co-op Advertising Programs Work
Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. Many national brands have recognized the value of digital marketing by investing in digital for national … [Read more...] about How to Make Online Digital Co-op Advertising Programs Work
