Unlocking the Power of Analyzing your Sales and Marketing Data. Most manufacturers are only seizing a fragment of the value that analyzing sales and marketing data have to offer to the success of their business and partnerships. Data Analysis is the process of compiling, organizing, evaluating,
9 Ways Channel Sales Data Analytics Software Can Help Boost ROI
How Channel Sales Data Analytics Software Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel sales data analytics define and consolidate nearly all information guiding business
4 Obstacles and Solutions Facing Co-op Marketing Funds
Making Co-op Marketing Funds a Source of Revenue for Both Manufacturers and their Channel Partners In a study conducted by Borrell Associates, it was revealed that an estimated $70 billion was allocated to Co-op advertising programs in 2017 alone. Surprisingly, nearly half of these Co-op marketing
Top Fifteen Co-Op Management Platform Checklist
Best-of-Breed Capabilities to Consider when Evaluating a Co-Op Management Platform. Nearly all vendors have Co-op marketing programs in place yet, more than half of them aren’t satisfied with the Co-op management platform they use. The basic reason for vendors' disapproval is reported to be the ""
Important Coop Marketing Program Deadlines for Channel Partners
Five Important Coop Marketing Program Deadlines that Reseller, Distributor, or Retailer Need to Be Aware of in Order to Prevent Funds from Expiring. In 2017, a study by Borrell Associates revealed that an estimated $70 billion cooperative advertising money (Co-op) was made available by vendors to
