Everyone can agree that the pandemic has changed our way of life. Millions are still sheltering in place and businesses have had to quickly adapt to the new normal. COVID-19 has impacted B2B channel marketing programs and channel activities in a big way, and businesses must continue to evolve if
How to Formulate a Channel Strategy to Increase Efficiency
What is a Channel Strategy? A channel strategy is a must-have in the B2B world. Think of a channel as a chain, with the vendor or manufacturer on top, followed by “links” that represent the various partner companies needed to get products or services in front of customers. These links, or channels,
How to Choose a Channel POS Data Management System
A channel POS data management system does more than just provide a convenient way for customers to pay for transactions. For managing your channels, it’s also a valuable tool for data collection. And you need to analyze data in order to stay ahead of consumer buying habits and trends. Data collected
How to Improve Your Indirect Channel Partner Incentive Programs
Channel partners are an integral piece of the operation for many high-tech companies. A significant portion of revenue for companies that sell through the channel comes from indirect channel partners. However, misaligned incentive programs can become a company’s largest expenditure. Mismanaged
Best Remote Channel Sales Strategies to Enhance Your Business
The future is now. We are dead smack in the middle of the digital age. And if you have not noticed by now, there are big benefits to operating your business remotely. Especially for your sales channels. For one, it lowers costs and increases flexibility. Second, it opens the door to new target
Best Channel Sales Enablement Strategies and Tools
Growing your business falls squarely on the shoulders of your sales team, so it is up to your organization to set them up for success. After all, their success results in increased sales, which translates to more money and more customer interactions. If you want to keep up with the competition, this
Partner Relationship Management Challenges and Solutions
High-tech organizations seek channel partnerships as a strategic alliance, of sorts, to assist operations in a number of ways, such as to promote products or services, increase efficiencies in distribution and store products. However, managing the needs of multiple partners in a supply chain can be
Channel Sales Process and its Seven Stages
Not all sales efforts are created equal, nor do they always turn into a sale. Top-performing sales reps often rely on a channel sales process, known as a sales funnel, to track customer behavior and habits throughout the purchasing process. Consider the sales funnel as a roadmap of your customer’s
Best Channel Sales Strategies During a Pandemic
The phrase “business as usual” has taken on new meaning in the wake of a pandemic. COVID-19 has forced many businesses to adjust operations and adapt their channel sales strategies to keep product pipelines flowing and customers satisfied. With all things considered, companies have made a quick
Risks with Using Outdated Business Management Applications
These days, software updates come faster than the speed of light. And, outdated business management applications can render your established workflows dysfunctional and ineffective. Take the current unemployment crisis in America, for example. Many state unemployment departments, including
SPIFF Incentives – Creating an Effective Sales Rewards Program
SPIFF sales programs are short-term incentives designed to encourage changes in the behavior of sales teams in order to increase profits. Such sales incentive programs reward partners for improved performances, and, if implemented correctly, help increase partner loyalty. In general, SPIFF incentive
Having a Strong Partner Management System During COVID-19
At the start of the COVID-19 pandemic, leaders scrambled to find solutions to operate in a new normal. As a result, it seems, the entire world sheltered in place and started working from home. Companies with solid partner management systems in place adapted a bit better while those with traditional
How to Develop a Successful Channel Marketing Strategy
Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their
5 Key Characteristics of a Successful Deal Registration Program
A structured and Well-Organized Partner Deal Registration Program Can Offer Numerous Benefits for Manufacturers Deal registration programs provide a vital factor in a vendor’s value proposition. Deal Registrations provide vendors the measure to reward partners who are driving growth in their market
How to Create a Successful Performance-Based MDF Program
A performance-based MDF program is the backbone of a stable and healthy distribution sales channel. Performance-based MDF Programs provide your company with the flexibility and workforce to reach end-customers in geographical locations and market segments that your cannot reach while validating
Partner Scorecards – Partner Investment Prioritization
Find out the key scoring metrics every vendor needs to know before evaluating partner investment prioritization. To vendors, sales generated metric signifies everything they need to know. It substantiates that Partner Investment Prioritization (PIP) is, and will always be, a condition of how much
How to Prompt your Distributors to Submit POS Information
Effective tactics you can use to motivate channel partners and distributors to submit POS information. When it comes to channel distribution, acquiring accurate and timely POS information is your bread and butter. As a manufacturer, you depend on Submitted POS information to facilitate critical
SaaS vs. On-Premise: Which is Better for your Sales Channel
Understanding what's best for your business: SaaS vs. on-premise. The trade-offs are complex. The results and consequences are obscure. The need to decide SaaS vs. on-premise swiftly, perceptively and without disruption mandates careful scrutiny. For channel-intensive businesses, the decision to
Special Pricing Agreements: Improve your Program Efficiency
The Rise of Special Pricing Agreements. Computer Market Research was proud to have channel distribution expert and founding partner of River Heights Consulting, Frank Hurtte, as host to our webinar presentation: How to Improve your Special Pricing Agreements Efficiency. In this inclusive,
Channel Incentive Program – 7 Things you Need to Succeed
Take your Channel Incentive Program to New Heights by Following these Easy 7 Steps. Over the course of the past decade, there has been a continual shift in manufacturers’ perception in creating successful channel incentive program; a fluctuation in spending that has long divided channel teams,