Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. Every year, a report comes out estimating the amount of unused channel marketing funds. The number typically fluctuates in the billions. Billions. This means that vendors are allocating hundreds to thousands of
Managing Co-op Funds – 5 Easy Co-op Management Strategies
Automated Co-op Marketing Programs Deliver True Results When it Comes to Managing Co-op Funds. We’ve conducted a small-scale study on vendor’s process of managing Co-op funds and came to a conclusion: Co-op marketing programs are no walk in the park. As with any marketer’s dilemma, the struggle is
Qualities a Skilled Channel Account Manager Should Possess
Building an Efficient and Committed Channel Partner Community Requires the Right In-House Experts. These experts include skilled (i.e. CAM), who are in the trenches of indirect sales and have more work in a given day than they could possibly do. What is a Channel Account Manager? An is the
Best Co-op and MDF Strategies for Manufacturers
Co-Op and MDF Strategies for Eradicating the Obscurity of Indirect Marketing-ROI. has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity to be well justified. Without tangible data that clearly defines the
3 Superstar Channel Partner Manager Qualities for Success
Channel Partner Manager Qualities. The topsy-turvy responsibility of a channel partner manager is one ingrained with trails, tribulations, and triumphs. The combination of today’s ever-increasing competitive marketplace and consistent modifications in consumer demand, coupled with the growing need
Designing Cost-Effective Channel Loyalty Programs
Many Companies are Turning Towards Gamification to Increase Channel Engagement and their Channel Loyalty Programs. When the channel fluctuates towards a competitive market, it’s easy to open your wallet and start throwing money at your partners. While this may be a great short-term solution, it
4 Steps to Molding an Efficient and Effective Co-op MDF Program
Channel partner dynamics are more volatile than ever. More and more manufacturers are focusing on efforts to increase their channel partners' uptake. There is an imperative need for manufacturers to their partners with a simple yet effective Co-op MDF program that is configured to accommodate the
Partner Portal Benefits for Your Channel-Driven Business
Experience the Partner Portal Benefits for your Channel. Computer Market Research's Partner Portal platform offers complete visibility into your channel. Partner portal benefits, such as the ability to efficiently manage all of your channel sales and marketing programs on one completely customized
Using Deal Registration In Your Channel Marketing Strategy
Deal Registrations can Provide you the Insight you Need for Creating a Solid Channel Marketing Strategy. The two seem to be very separate entities with completely different goals. Channel marketing teams want to focus on sell-through while deal registrations are primarily used for sell-in. So how
Partner Onboarding Process Discussion with Channel Experts
How to Improve the Partner Onboarding Process. Ken Thoreson and Keith Lubner team up again to provide expert advice on activities taking place in the channel. This week's topic, partner onboarding process. Computer Market Research (CMR): What is ? What implications does it have on long and
Channel Obstacles – Generational Gaps Q&A with Channel Experts
Can Channel Obstacles such as Generational Gaps Be Bridged for Good? In this Channel Expert Q&A, Ken Thoreson and Keith Lubner team up to offer their knowledge on generational gaps that cause channel obstacles. Computer Market Research (CMR): What are some of the generational gaps that
Channel Challenges Discussion with Channel Expert Jan De Bondt
Challenges Partners Face When Doing Business with their Vendors. Jan De Bondt is a partner at Devenyn & Partners, a European-based management consultancy firm. During this Channel Expert Q&A session, De Bondt identifies certain channel challenges taking place in modern distribution
Vendor Partner Relationship Building in the Channel
Vendors should take time to screen partners to identify where they lie on the partner continuum. A survey by ZS Associates studying the vendor-partner relationship revealed that only 47% of channel partners felt satisfied with a vendor’s ability to listen and communicate to their needs. However,
Discussing Automated Channel POS System with Sheila O’Neil
Automated Channel POS System Provides Real-Time, On-Demand Information from your Channel Partners. Sheila O’Neil is the President and Founder of SM O’Neil Consultants. In this Channel Expert Q&A, O’Neil offers her expertise in Automated Channel POS Systems and their influence on creating
MDF Program Strategy with Channel Expert Patricia Rush
MDF Program Strategy has always been an integral part of many channel programs. For our first Channel Expert Q&A blog post, we reached out to Patricia Rush, Channel Consultant and President of RushToChannel. The focus of the interview was MDF program strategy. For the past 30 years, Rush has
Multi-Vendor Marketing Funds Management – What Is It?
Access More Funds, Spend More Funds, Strengthen your Multi-Vendor Co-op MDF Marketing Funds Management. The majority of channel partners have large networks of vendors, most of which offer Co-op dollars or Market Development Funds (MDF). However, having access to multi-vendor marketing funds makes
Best Deal Registration Practices for Overcoming Channel Conflict
Deal registration programs are extremely attractive to distributors. But, without a robust, user-friendly and customizable program or process in place, deal registration loses its to distributors. So, it is understandable for manufacturers to constantly seek the best deal registration practices.
How Manufacturers Can Develop a Tactical Channel Partnership
By making your products easy to market with pre-made marketing materials, your partners are more likely to continue the channel partnership. Having worked 30 years in the industry, the prevailing grievance we hear from channel managers relates to their tactical channel partnership. Most want more
Channel Industry Software Leader Celebrates 30 Years
Happy 30th Anniversary Computer Market Research! Computer Market Research celebrated its 30th anniversary in the channel industry this January. CMR has come a long way since its founding in 1984 by Del Heles. After the company was first established, Del Heles rented a small office, purchased a
How to Streamline Your Special Pricing Requests Process
Learn how our Special Pricing Request Solution Helps Track the Effectiveness of your Current Pricing Strategies. When channel partners submit special pricing requests, the end-to-end approval process for that request is often . Without a system in place, the time between a request and its