Five Important Deadlines that Resellers and Distributors Need to Be Aware of in Order to Prevent Co-op Funds from Expiring
Co-op marketing funds are a great way for resellers and distributor to partner with their vendors to increase ad budget and reach new customers. However, year after year half of the funds vendors’ make available to their channel partners goes unspent. There are a number of reasons why co-op funds are wasted or under-utilized. One of the reasons that is easily avoidable is the forfeit and expiration of funds.
It’s the job of vendors to define Co-op deadlines, it’s partners job to keep track of them.
This white paper outlines five of the most important Co-op deadlines that resellers and distributors need to be aware of in order to prevent funds from expiring or being forfeited.
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“Important Co-Op Deadlines for Channel Partners to Always Keep in Mind”
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