Streamline and Automate your Marketing Programs with our Co-op MDF Data Management System
Co-op/ MDF Data Management System from Computer Market Research (CMR) enables manufacturers to automate traditional administrative processes and manual reporting functions to improve efficiency, accuracy and return on investment from trade promotion funds. Distributors, resellers, global partners and their sales and administrative personnel can have secure, 24×7 online access to their available balances of co-op advertising and Market Development Funds. They can enter and submit claims, and the system can automatically calculate accruals using defined business rules and POS data.
Our comprehensive Automated Co-op MDF data management system features solutions that will empower manufacturers to make strategic business decisions. Manufacturers can easily build and develop their own channel Co-op MDF program using drag-and-drop technology without requiring IT resources.
While a traditional Co-op MDF process involves a lot of back and forth between manufacturers and their partner, CMR’s automated solution relieves the headaches associated with difficult proof-of-performance documentation and administrative tracking of funds.
Key benefits of CMR’s Co-op MDF Data Management System, Web-Based Services include:
- Accelerates Fund Approval Process. Prior approval requests, co-op claims, and Market Development Funds can be easily entered by partners and reviewed by manufacturers.
- Simplifies Processing. Reseller and distributor data collection and reporting processes are streamlined.
- Saves Time. Automatically identifies and lets users know when claim forms are incomplete. Only completed forms reach the claims processing desk.
- Reduces Costs. Administrative overhead and labor costs are substantially reduced.
- Helps Monitor ROI. Channel program and trade promotion ROI can be constantly tracked and measured.
- Improves Planning and Development of Marketing Programs. New marketing programs can be designed based on actual distributor and reseller performance.
- Generates Custom Analytics. Analytics can be performed by territory, reseller, product or distributor.
- Allows Instant and Secure Access, 24/7. Co-op and MDF balances YTD, totals earned YTD, total claims YTD, claims pending and claims paid out can be instantly accessed and downloaded 24/7.
- Secured Data. Privacy and data security are always assured.
Computer Market Research offers us the ability to streamline and automate our marketing programs for our customers. It was quite a relief to find a solutions provider that understood our business and was able to demonstrate expertise in this area.
– Becca Kingery, Marketing Manager at Allied Air Enterprises