Trade promotions help manufacturers increase product visibility, strengthen distributor relationships, and drive incremental sales. However, without a well-defined trade promotion process, promotional spending can become difficult to control, leading to inaccurate reporting and reduced profitability. Therefore, manufacturers need a structured process that improves visibility, automates workflows, and measures performance from start to finish. Instead of … Continue reading Trade Promotion Process: How Manufacturers Improve Planning, Execution, and ROI