Additional Price Adjustment Programs for your Automated Distributor Claims Management
In part 5 of this 10-part series, we dove into the ease and the ability to customize your automated distributor claims management for each partner using CMR’s “Ship and Debit” module. In part 6 we will glance at the significance of employing a program that allows partner participation based on your program’s rules and regulations such as capabilities for program stacking.
The landscape of today’s B2B is competitive.
From poor communication to discrepancies regarding business goals, from competitive pricing to inadequately produced goods—vendors must be able to track channel activity at all times. The risk of losing a valuable channel partner in today’s volatile corporate industry can be catastrophic.
Adding channel incentive programs such as “Ship and Debit” into your marketing, however, is an extremely effective strategy to establish and retain partner approval as well as maximize corporate profitability.
But because saturation within the corporate marketplace continues to flood the streets on Wall Street, promoting one-dimension incentives for channel partners might not be enough.
And sure, profit margins that receive poor ROI is a frustrating and volatile experience to endure as a business. However, implementing singular (or no) channel promotion is a surefire ingredient to crumble a business’ indirect market value.
Additional Price Adjustments: Program Stacking
Program stacking allows channel managers to prioritize price adjustments and how they interact when combined; price adjustments stacking is based on, but not limited to:
- Partner (past/current) performance
- Incentive that offers the greatest opportunity
- Market conditions
- Partner marketing inexperience
- Expected sales report
- Distributing partners
- Partner target demographic
Computer Market Research’s intuitive software automatically configures the data within seconds submitted. Accruals are calculated via CMR’s Partner Portal, which evaluates your unique program regulations (e.g., the order of preference, start/end date, conversion rates, eligibility, the cost of inventory, etc.).