Computer Market Research

  • Consultant Sign in
  • Consultant Sign up

Menu

  • Solutions
    • Discover The Benefits Of Proactively Managing Your Channel Data

      All of our applications include ongoing service and support.

      • Channel Partner Management
            • CMR PartnerPortal

              PartnerPortal

              Your portal to a comprehensive suite of channel management solutions that will effectively help you administer all of your channel processes.

              More Information

            • ERP integration

              ERP/CRM Integration

              Each of CMR’s robust automated channel management solutions seamlessly integrates with today’s leading ERP and CRM systems

              More Information

      • Channel Marketing Management
            • Co-op/MDF Management
            • Rebate Management
            • Synchronized Channel Marketing
            • ERP integration

              ERP/CRM Integration

              Each of CMR’s robust automated channel management solutions seamlessly integrates with today’s leading ERP and CRM systems

              More Information

      • Channel Sales Management
            • Deal Registration
            • Opportunity Management
            • SPIFF Management
            • ERP integration

              ERP/CRM Integration

              Each of CMR’s robust automated channel management solutions seamlessly integrates with today’s leading ERP and CRM systems

              More Information

      • Channel Data Management
            • Automated Ship and Debit
            • Channel POS
            • Channel Inventory
            • ERP integration

              ERP/CRM Integration

              Each of CMR’s robust automated channel management solutions seamlessly integrates with today’s leading ERP and CRM systems

              More Information

  • Resources
    • Be the first to find out about the newest and innovative solutions in Channel management and special offers by Computer Market Research.

      Subscribe to our Newsletter

      • The Channelist
        • Latest Posts from our Blog: The Channelist

          • Sales Opportunity ManagementHow to Evaluate your Sales Opportunity Management Process
          • Automated Data Analysis: Take Your Business Intelligence to the Next levelAutomated Data Analysis: Take Your Business Intelligence to the Next level
          • Channel Data Analytics Management9 Ways Channel Data Analytics Can Help Boost ROI
      • White Papers
        • Check out our library of Whitepapers and E-books to learn more channel management tips and tricks

        • Analyzing Sales DataAnalyzing Sales Data for an Improved ROI
        • Create a Performance-Based MDF Program for Channel PartnersPerformance-Based MDF Program Setup
        • Optimize your Ship and Debit Rebate ProcessHow to Improve your Ship and Debit Process for Good
      • Case Studies
        • Case Studies about our satisfied clients who have found success utilizing our PRM software.

          • Deal Registration Platform Aids JabraDeal Registration Platform Aids Jabra in Producing Sales Opportunities
          • Co-op Management SolutionCMR’s Co-op Management Solution Aids Intuit with Reseller Programs
          • CDM software buffaloCMR’s CDM Software Benefits Buffalo Technology 
      • Categories

          • Channel Data Management (39)
            • The articles in this category discuss solutions and best practices that help accelerate sales, improve distribution visibility and ensure financial compliance and data integrity

               

              See all Channel Data Management Articles

          • Channel Marketing Management (39)
            • Best tools, practices, and strategies to optimize channel partner motivation, performance, loyalty, and utilization of marketing funds that accelerate marketing productivity and maximizes channel revenue.

               

              See all Channel Marketing Management Articles

          • Channel Partner Management (63)
            • Learn how to drive business growth through effective channel partner management, streamline the partner onboarding process, enhance partner mindshare, help accelerate partner performance and sales execution, extend marketing reach, and capitalize on unexplored markets.

               

              See all Channel Partner Management Articles

          • Channel Sales Management (37)
            • Channel sales articles cover sales topics that assist you in galvanizing partner objectives.  We discuss topics that demonstrate best practices and tactics for your indirect sales funnel that help enhance productivity, transparency, loyalty, longevity, and success with your channel.

              See all Channel Sales Articles

          • Partner Portal (7)
            • Partner Portal articles provide you with the information on what a powerful partner portal can offer you and your channel partners. By utilizing a partner portal vendors, distributors, and resellers can have tangible visibility into their sales funnel.

              See all Partner Portal Articles

  • About Us
  • Contact Us
  • Demo Request
  • Search


You are here: Home / Channel Marketing Management / Multi-Vendor Co-op MDF Program Management – What Is It?

Multi-Vendor Co-op MDF Program Management – What Is It?

Posted on 07/24/2014Leave a Comment

Multi-Vendor Co-op MDF programs 

Spread the Word

Facebooktwittergoogle_plusredditlinkedinmailFacebooktwittergoogle_plusredditlinkedinmail

Access more funds, spend more funds, strengthen your Multi-Vendor Co-op MDF channel marketing funds

Majority of channel partners have large networks of vendors, most of which offer Co-op dollars or MDF. Having access to multi-vendor Co-op MDF programs makes it difficult for channel partners to manage their marketing funds, resulting in numerous spreadsheets and excessive administrative work.

A Sirius Decisions report states that in order to help drive demand generation, channel organizations spend between 35-54% of channel marketing budgets on programs for their partners. Of these programs, 80-90% are funded through proposal-based Market Development Funds (MDFs).

For more than two decades, Computer Market Research has helped vendors manage the disbursement of their MDFs and Co-op advertising dollars. Vendors have always been concerned with the ways in which their funds are being spent. They need to make sure that their channel partners are spending funds on activities that help drive demand or increase revenue.

While web-based Co-op and MDF solutions have helped vendors accomplish this, their channel partners (resellers, retailers, and distributors) are still left with the burdensome task of tracking all of their funds individually. Inevitably, many of them have no idea how much is actually being made available to them, nor which funds are expiring. Things become increasingly difficult with multi-vendor Co-op MDF programs in the picture.

On one particular occasion, we spoke with a large retailer in the home improvement industry. This retailer received Co-op dollars and MDF from over 500 vendors, and guess what?

They were managing these funds on over 500 separate Microsoft Excel spreadsheets.

In another case, we met with an industrial distributor that was eligible to earn funds from more than 300 different vendors. They admitted that they were only actively receiving funds from about 10.

It turns out, many channel partners have similar stories. Maintaining a separate spreadsheet per vendor has been the status quo when it comes to tracking MDF and Co-op Dollars.

SEE ALSO:   Co-op MDF Software for Channel Resellers and Distributors

Consequentially, most partners are leaving large sums of money on the table because they don’t want to deal with the amount of time it takes to manage and obtain funds from each of their vendors.

This led us to realize that partners themselves need an effective way to manage funds from multiple vendors. So, we designed a SaaS tool to do just that.

Simply put, the tool was designed by turning our traditional Co-op/MDF Management solution “upside down”, then making adjustments to many of the back-end rules. By doing this, channel partners now have access to a centralized database that enables widespread visibility, easier tracking, and efficient processes for submitting documentation.

Therefore, what is Multi-Vendor Co-op/MDF Management?

It’s the practice of actively managing marketing funds that come from multiple vendors. The best part is, there’s an efficient way to do it now.

To learn more about Multi-Vendor Co-op/MDF Management, download our white paper on best practices for managing funds from your vendors.

Spread the Word

Facebooktwittergoogle_plusredditlinkedinmailFacebooktwittergoogle_plusredditlinkedinmail

Filed Under: Channel Marketing Management Tagged With: Co-op Marketing Programs, MDF Market Development Funds

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Company

  • About us
  • Contact Us

Resources

  • Whitepapers
  • FAQ
  • The Channelist

Categories

Our Solutions

Channel Partner Mgmt.
  • PartnerPortal
    • Partner Signup
    • Document Mgmt.
    • Reseller Profile
Channel Marketing
  • Co-Op/MDF
  • Rebate Mgmt.
  • Synchronized Channel Marketing
Channel Sales
  • Deal Registration
  • Opportunity Mgmt.
  • SPIFFs/Rebates
Channel Data Magmt.
  • Channel POS
  • Channel Inventory
  • Automated Ship and Debit

Let’s Get Started!

Want to See How Our Channel Management Solutions Can Optimize Your Partnership?

Request Custom Demo!

33years-logo

Intelligence in your Inbox

Receive industry best practices, news releases and the latest product developments delivered straight to your inbox.

Follow us
Computer Market Research, on Facebook Computer Market Research on twitter Computer Market Research on linkedin Computer Market Research on googleplus

Copyright © 2018 Computer Market Research, Ltd. All Right Reserved.

Privacy Policy | Site Map | Subscribe