Why Manufacturers Are the New Solutions Provider
It’s Time to View Channel Partners in an Entirely Different Light
In the not so distant past, channel partners had to fight for the attention of manufacturers. Channel intensive companies had more flexibility to choose partners that best fit their bottom line.
Nowadays, the channel has evolved.
Partners are now the ones with the lead way to choose the manufacturers that best suits their objectives as they like.
Here’s what this short post will explore:
– Why channel partners are no longer an extension of your sales team
– Why perceiving channel partners as the “middleman” is dangerous
– Why accepting your new role as a solution provider will make you successful
It is a huge benefit to be able to accurately forecast what we need on the manufacturing side and communicate our expectations to our manufacturers based on current run rates and current inventory levels.
Our Channel Solutions:
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