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San Diego, California – April 05, 2005 – Computer Market Research (CMR™), the leader in Channel POS™ and Inventory Management Reporting Solutions, recently announced that it will be managing Channel Sales and Inventory Processing and Reporting Functions for Applied Micro Circuits Corp’s (AMCC).
Following its recent acquisitions of JNI, 3 Ware and IBM’s PRS and Power PC product lines, AMCC decided to outsource the POS and inventory management processing of their distributed switches, transport devices and various other storage and networking solutions.
Del Heles, President, and CEO of Computer Market Research, Ltd. explains the value established by the new business relationship. “AMCC will receive more than “outsourced data processing.” Once we have acquired the POS records, AMCC reaps the benefits of all of the services that we provide. Not only will we generate Crystal Reports saturated with vital business intelligence, we can automate the approval process of Co-op/MDF™ funds and special pricing requests, forecast future sales, efficiently track leads and communicate with their resellers instantaneously. AMCC will have the tools to ensure every profitable opportunity is identified and grasped.”
Having regional sales offices spanning the world from Paris to Shanghai and POS/inventory records arriving from all corners of the world on a monthly and weekly basis, AMCC determined it needed a partner who could continually aggregate the data from myriad locations to produce actionable reports on demand. AMCC selected CMR to collect process and standardize its channel data so as to provide an accurate data set used for insightful channel forecasting, timely commission reporting, accurate data management, optimal marketing programs and funds management.
Channel POS™, CMR’s flagship product is a state-of-the-art data collection tool and reporting system that uses unique data cleansing and enhancement features to create comprehensive Crystal reports of monthly sales analytics by territory, reseller, product, and/or distributor. AMCC will use Channel POS™ for sales and marketing analysis, commission reporting and sales forecasting management. With Channel Inventory management, CMR will provide AMCC with warehouse inventory balances, pending returns and sales by product. Timely file receipt is encouraged with CMR’s email reminders and AMCC will have the ability to gently remind reporting partners of tardy files with CMR’s new email and logging technologies.
AMCC will eventually extend the relationship with CMR to include additional channel data management tools offered by CMR. Reseller Profile™ will provide a way to streamline the application process of new resellers while enhancing the overall relationship between AMCC and their distributors and resellers. AMCC will have the ability to efficiently launch automatic email blasts to its national and international resellers with time-sensitive information, at will.
About AMCC – Applied Micro Circuits Corporation
AMCC provides the essential building blocks for the processing, moving and storing of information worldwide. The company blends systems and software expertise with high-performance, high-bandwidth silicon integration to deliver silicon, hardware and software solutions for global wide area networks (WAN), embedded applications such as PowerPC and programmable SOC architectures, storage area networks (SAN), and high-growth storage markets such as Serial ATA (SATA) RAID. AMCC’s corporate headquarters are located in San Diego, California. Sales and engineering offices are located throughout the world. For further information regarding AMCC, please visit our website at www.amcc.com.