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What Not To Do When Setting Up Your Partner Relationship Strategy
Destructive partner relationship management strategies are more common than you may think.
The indirect sales funnel is a competitive and multifaceted industry. Investing in partner relationship management software and developing a solid B2B rapport are imperative in order to stay afloat in today’s market.
However, to address the ever-changing needs of a dynamic channel, you’re going to need more than an automated channel management system; you need to have a comprehensive understanding of what makes a channel partnership flourish, as well as the things that lead to destructive partner relationship management strategies that result in the break of your business’s bottom line.
Here are the top 5 destructive partner relationship management strategies: