Vendors should take time to screen partners to identify where they lie on the partner continuum A survey by ZS Associates studying the vendor-partner relationship revealed that only 47% of channel partners felt satisfied with a vendor’s ability to to their needs. This percentage shrinks tremendously when it comes to smaller and mid-tier partners, often…Continue Reading
Channel Partner Management Articles
Learn how to drive business growth through effective channel partner management.
Computer Market Research's channel partner management articles provide fresh, practical, insight into driving business growth through effective channel partner management.
In this category, we discuss a few issues related to channel partnership such as:
- Streamlining the partner onboarding and management process
- Accelerating partner performance and sales execution
- Enhancing partner mindshare extend marketing reach and capitalize on unexplored markets
Large Technology Companies Are Considering Revising their Channel Program Strategy The channel landscape has undergone tremendous changes. These changes range from the expansion of cloud computing services to increased demand to target midmarket segments. Vendors who are starting to realize the importance of the evolving landscape are finding themselves revisiting their Channel Program Strategy. A…Continue Reading
By making your products easy to market with pre-made marketing materials, your partners are more likely to continue the channel partnership Having worked 30 years in the industry, the prevailing grievance we hear from channel managers relates to their strategic channel partnership. Most want more out of their partners, to cultivate a mutually beneficial relationship…Continue Reading