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What Do Channel Partners Tend to Look for in a CDM System Platform
Metaphorically speaking, p2p (partner-to-partner) consumers are the nuts and bolts to a vendor’s business infrastructure.
That’s obvious, sure, but vendors today are having difficulty readjusting to the new, multifaceted business landscape as well as to the demanding wants and needs of their p2p consumers. And with the growing proliferation of technology showing no signs of slowing down—vendors are left with two choices: adapt or die.
Contemporary innovation and the infinite expansion of software ingenuity has given channel partners a surplus of advantages, most significantly, p2p consumers now have a clear and concise understanding of what things they want, and what they don’t, as well as which incentive programs matter most to them, what features to look for in a partner portal platform, and why their vendor’s value proposition deeply affects their business’s bottom and reputation within the marketplace.
The rise regarding such corporate and enterprise epiphanies has to do with the birth of big data, and the imperative guidance it provides vendors and their channel partners’ decision makers with. The adoption of big data has given vendors deeper insight versus traditional processes of channel data management (e.g., emails, in-house auditing, EDI, phone calls, etc.); and ultimately, vendors are able to make more informed, strategically balanced decisions thanks to today’s intuitively engineered channel data management software providers, such as Computer Market Research.
Here are 4 things your channel partners look for in CDM System platform:
Depending on the scope/size of your channel partner’s consumer base, it’s imperative that they have the ability to easily and efficiency import contacts from other third-party CRM cloud-based software providers (e.g., Salesforce) to their respective distributors, resellers, retailers and end customers. This essential feature keeps your channel partners from scrabbling back and forth from CRM to PRM servers, which is a time-consuming and highly demanding managerial task that takes time and increases the likelihood of human error and software malfunction.
In today’s go-go culture, having easy access to monitor and modify CDM processes is crucial in providing your customers with the tools they need to manage channel data anywhere, at any time. Mobile compliance in PRM is what accelerates business development and helps not to stagnate issues while channel managers must wait to fix and/or communicate problems until (or when) they reach their desktop monitors.
What good is a PRM system without accurate and intuitive capabilities pre-engineered to save your channel partner’s time on managerial duties? Analytical evaluation of claim management, marketing/sales programs, and other inventory data management tasks has to be consistent and be able to notify/alert pending or current issues that may cause partner-tribulations and/or setbacks. Settling for a CDM system that lacks precise analytical validation not only discredits your obligation as a channel partner but, also tarnishes the potential to accelerate your channel partner’s ability to retain success.
Flexible Data Conversion
Within the business structure of your channel partner lies many moving parts—engulfed with a hierarchy of in-house personnel, end-customers, consultants, lawyers, and investors. With that said, it’s incredibly vital that your CRM system maintains the ability to convert data to third-party files and/or documents that go beyond your partner portal platform (e.g., Excel spreadsheets, RosettaNet, EDI, and flat files).