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3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business
Vendors participating in SaaS products (Software as a Service) and cloud-based solutions are competing in the fastest growing, and most multifaceted industry on the planet.
But who is to say that anybody is surprised?
Software as a Service and cloud-computing providers picked a good time to exist—because in 10 years—the industry is expected to reach a jaw-dropping $132 in global revenue, according to a joint study by Google and Accel Partners.
As you would expect, the competitive landscape of the SaaS products industry is immensely populated, which continues to spread like wildfire; as a result, existing in this sector versus surviving in it are two very different things. Existing in it means you’re going to need more than just a great product to exist, but also impeccable customer service, an influential value proposition, and a marketing strategy so good it’s bursting at the seams with creative tenacity and unique ingenuity.
Here are 3 helpful tips on how to optimize your online marketing strategy for your SaaS products
1.) Start Viewing your Email List like it’s a Goldmine
If you’re on the fence on whether or not collecting and continuing to grow your email list is important, it’s time to climb back down, immediately. Building a catalog of potential leads in the form of emails is likely to become your most prized possessions in converting leads into customers. Email is not a thing of the past, and most people would never even think to change their address; so the chance at garnering their attention via email is mightily high, even if it doesn’t happen right away.
Email contact growing tips:
- Content upgrade offer (e.g., receive our free eBook on how to grow your email list here).
- Require opt-in on web forms
- Require email to be entered in order to participate in gamification activities
- Implement a scroll box on your website when visitors scroll past a specific location
- Make your landing pages beautiful and easy-to-navigate, and eradicate spam-laced design elements.
2.) Piggyback Established Platforms
Sometimes thinking inside the box instead of outside of in it can do you wonders.
Research and monitor the activities of your fellow competitors and put yourself in the minds of their marketing team. If your SaaS marketing efforts are continuing to show no signs of uptick-engagement, investigate how they are interacting with their audience, outline their content curation strategy, and even go as far as communicating with their audience yourself.
Hey, it’s the Internet it’s a public ecosystem of content and communication—and the rules are—there aren’t any rules. Just don’t steal any content that doesn’t belong to you, just use it as inspiration.
3.) Start Giving It Away
Most viral videos never intended on going viral; in other words, leave your product open and free for the taking. If people are using it—as well as enjoying it—news will spread. It’s essentially exploiting one of the mankind’s greatest faults: People talk too much.
Just because you’re giving your product away doesn’t mean you won’t make money. But, sometimes it takes a little patience and smartly distributed content to put your free promotion into the eyes of the right audience.
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