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4 Reasons Why Employing a SaaS Provider into Your Business is Essential
Maintaining a robust partner relationship requires more than just direction, but dedication.
Your channel partners should never feel out-of-the-loop, because when they do, business goals fall apart, misinterpretation escalates and opportunities become scarce.
In order to establish an infrastructure built around success, Partner Relationship Management (PRM) must be clearly defined, structured with such loyalty, transparency and clarity that the relationship you share with your channel becomes an invaluable piece to their (and your) success.
But building a clear and concise partner program isn’t enough—teamwork, communication and an uncompromising dedication of leadership, however, is.
How can you maximize opportunities within PRM? Well, if there is one thing you shouldn’t do, it’s build your own partner portal.
Perhaps now you’re thinking to yourself “hey, I’m an IT expert with an extensive background in partner portal-building” or “my marketing team is well-versed in web-based solutions and program management.”
It still doesn’t matter.
Business operations require around-the-clock dedication to maximize revenue, and when you (or someone in-house) has to constantly update, build and adjust portal-infrastructure, priorities lose focus, and you do a disservice to your channel partner.
Unfortunately, many companies today rely too heavily on sales, marketing and IT departments to manage the portal process. Allocating a surplus of unnecessary resources to be wasted, when a SaaS (Software as a Service) system can effortlessly avoid these problems.
Software solution companies, such as our portals, are pre-engineered and pre-built precisely to maximize efficiency with your channel partners.
Here are 4 Reasons why Employing a SaaS provider into your Business is Essential
1.) Time is money, and money is being wasted…
Did you know the average time it takes for companies to build their own portal is approx. one year? In business-years, that’s an eternity.
Software as a service providers allow you to maximize business-efficiency because they have the tools (on-hand) to give your customers the best user-experience possible. If you’re finding it difficult to integrate a portal system that helps excel business operations, it may be time to re-evaluate what your customers see.
The problem(s) might be more trivial than you think, and portal providers are trained specifically to identify these problems, no matter how ambiguous or obvious they appear.
2.) Inability to adjust to the tech advancements and improvements
Right now, PRM solutions are changing. Customer interest and demand force tech experts to constantly modify solutions on a dime’s notice.
When you’re managing your own partner portal, you don’t have the resources to keep up with the ever-evolving culture of technology. But when you align yourself with a third-party expert in PRM solutions, you alleviate the pressure that comes with constantly monitoring “what’s happening,” allowing you to focus on what’s important: your company.
3.) Start-up infrastructure costs
As your business grows, so do your partners. And the more partners you have, the more you will need to customize portal programs, which not only costs you time, but money as well. Designing exclusive solutions to specific clients is imperative to your channel relationship. But when you establish a portal infrastructure that is singular to all your customers, you can expect your partners to notice—and probably lose interest.
4.) Less about web-development, more about business opportunities
Building a savvy PRM system means more than just making it look pretty. Sure, structuring an aesthetically pleasing, user-friendly experience for channel partners is a top priority, but there is something even more valuable, and that’s opportunity.
When you deploy a SaaS portal for your business, you have a much higher opportunity for customer engagement via exclusivity, cohesion, information, organization, availability, accuracy and communication. A SaaS provider doesn’t just make your partners’ job easier, it makes yours as well.
And happy people make for better opportunities.
The Power of ‘Automation’ via Channel Sales Management
Computer Market Research
(CMR) helps businesses maximize their relationship with distributing partners and establish transparent, two-way communication that is built around one common goal: success. Our robust, state-of-the-art automation module presents the perfect platform for managing your channel sales programs, and we have 32 years of industry experience to prove it.
Amplify B2B marketing efforts, optimize trade promotions, clarify sales goals, save resources and build longevity within your channel market with Computer Market Research.
More about CMR
Founded in 1984, CMR brings 32 years of industry experience and knowledge to its customers. Over the years, we’ve identified the obstacles in the way of managing indirect channels and have focused on developing solutions that overcome them.
Our cost-effective software streamlines channel activities, reduces conflict, and enables your channel partners to effectively market and sell your products.
Most importantly, our solutions create real-time performance reports that make it easy to determine the return on your channel investments.
We’re confident that our automated services will significantly reduce the amount of resources spent on tedious administrative processes that have traditionally supported channel activities. Here’s a snapshot of some of the software applications that we offer:
- Channel POS
- Channel Inventory
- Deal Registration
- Co-op/MDF Management
- Reseller Profile
- Rebate/Spiff Management
- Document Management
- And much, much more