A Video Guide for Starting a Co-op/MDF Channel Incentive Program Welcome to your guide for starting a Co-op/MDF channel incentive program. We have created a list of 5 questions you will need to answer before starting your program. 1.) How Will Your Funds Be Awarded? There are 2 basic choices you have when answering this question,Your Read More Link Text
How to Gage the Gaps in an MDF Management System Managing market development funds (MDF) is considered as one of the challenging parts of a channel marketing program. Below we have provided an infographic that may help you avoid any discrepancies in your existing MDF management system.
A Sirius Decisions report states that in order to help drive demand generation, channel organizations spend between 35-54% of channel marketing budgets on programs for their partners. Of these programs, 80-90% are funded through proposal-based Market Development Funds (MDFs). For more than two decades, Computer Market Research has helped vendors manage the disbursement of theirYour Read More Link Text