Practical Solution to Improve Channel Partner Performance In the final segment of this 3-part series, we will wrap up on how to improve channel partner performance and how channel partners can better
Are your Channel Partners Opting-Out of Co-op/MDF Opportunities? In this three-part blog series, we will explore the various ways in which manufacturers can better implement Co-op/MDF for channel partners.
Co-op and MDF Programs are no Walk in the Park We’ve conducted a small-scale study on vendor’s Co-op/MDF process and came to a conclusion: Co-op/MDF programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI. When 50% of funds are recirculated back to the vendor, ROI can be Read More