Discover the most Important Pieces to Create a Successful Channel Partnership Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business. Doing so requires patience, trust, communication and loyalty all to be in consistent synchronization. But, arguably the most important pieceYour Read More Link Text
Why Do Some Channel Partnerships Flourish and others Sink to the Bottom of the Marketplace Abyss? It’s a loaded question, sure, but rarely does a successful b2b rapport exist without its fair share of discrepancies. To better understand the multifaceted relationship that is channel partnerships, let’s use a metaphor most of us are all wellYour Read More Link Text
Computer Market Research gives you 4 ways to motivate sales partnerships that increase productivity, ROI and B2B Communication.
Criteria to Measure Channel Partner Compatibility A survey by ZS Associates revealed that only 47% of channel partners felt satisfied with a vendor’s ability to listen and communicate to their needs. This percentage shrinks tremendously when it comes to smaller and mid-tier partners, often to the dismay of the vendor who struggles to find aYour Read More Link Text