How to Win Channel Partner Interest in Today’s Complex and Competitive Environment! In order to win solution providers’ interest, you need a comprehensive indirect sales strategy that assures a partnership makes sense.
4 Solutions for Achieving Partner Engagement and Developing an Ongoing Relationships In part 1 of this 3-part blog series, we explored why Co-op/MDF funds go unused so often, as well as some practical advice on how manufacturers can improve their incentive programs. In this part of this series,
What are the ingredients to a successful partner program? To a vendor, this question is the bread and butter to a productive and healthy channel network; an indirect sale funnel that is tried and tested to produce results, infiltrate diverse marketplaces and contribute to long-term b2b partnerships. But long before the program is designed and incentives Read More
3 Ways to Optimize Channel Incentive Programs to Improve Partnership Motivation Manufacturers and vendors hinge on channel partner performance to keep their business afloat. But in the multifaceted ecosystem of b2b enterprise, it’s not always competitive pricing or modification in consumer demand that impacts manufacturer/vendor productivity or profit. It’s motivation. Sure, the exponential growth of Read More