How up-to-date are your channel partner management programs and processes? Find out if yours are near extinction and create profitable partnerships.
The Negative Effects Of Poorly Implemented Programs Without The Necessary Parameters And Processes In Place Promotional allowances have been around for a long time. Since the early 20th century, vendors have been experimenting with different strategies in an effort to motivate and persuade their channel partners to sell more efficiently. And it works. In 2012 Read More
4 Main Factors in most Channel Partnership Breakups! Dear Vendor, For months I thought it was me: “Did we say something?” I would ask myself, “Was it something we did?” This lead me into believing it was my fault for your “lack of interest” in our business—and that self-deprecating ideology has carried over, and affected Read More
4 Partner Program Managing Approaches for Vendors The days of vendors administrating each piece of the partner program have long past. Vendors no longer have ample control over how partners should approach the channel, what leads to pursue, which lead generation tools to deploy, or how incentives will be rewarded. Today, channel partnerships are done through Read More
What are the ingredients to a successful partner program? To a vendor, this question is the bread and butter to a productive and healthy channel network; an indirect sale funnel that is tried and tested to produce results, infiltrate diverse marketplaces and contribute to long-term b2b partnerships. But long before the program is designed and incentives Read More
Who Presents Vendors with the most Lucrative Opportunity: Customers or Channel Partners? In channel terminology, making the distinction between customers and partners may seem like a rhetorical, irrelevant comparison. But, in fact, there is an objective difference that goes beyond the level of communication, offered incentives, market segment or geographical location. To better understand what Read More
Three Signs Indicating that Time Has Run Out in an Active Channel Partnership. That moment of clarity. It’s a feeling of insight, sorrow, anger and a fulfilling flash of realization. In the channel industry, this moment is imperative to not only recognize promptly but to do so with confidence and a tangible action plan. What Read More
Special Method in Channel Partner Marketing When you think of a how a channel partnership was made successful, what comes to mind? The manufacturer provided prompt and comprehensive training on product functionality? Thanks to a user-friendly Partner Portal platform, the reseller was actively engaged with its manufacturer’s channel incentive programs? Was the manufacturer quick to either approve Read More