4 Quotes from the Movie “Forest Gump” that Align with the Hardships of Channel Partnerships. If movies could be elected to the Hall of Fame,“Forrest Gump” would be a first ballot candidate—and no one would dare to think otherwise.
An Error Free Program and Claim Management Solution Possessing the ability to intertwine multiple channel incentives into a singular “Ship and Debit” program presents vendors with an unprecedented opportunity: Increase partner engagement and productivity through diverse incentives. But in part 7 of this 10-part series, we will introduce you into the nuts and bolts of CMR’s softwareYour Read More Link Text
Channel Management Through the Eyes of a Poet Jargon and documents, parameters and portals Channel managers whom consider themselves to be mere immortals Spreadsheets and emails, suppliers and resellers Vendors with products surely to become bestsellers Opportunities and conversions, register and win What does one do to become an industry kingpin? SKUs and investors,Your Read More Link Text
3 Ways to Optimize Channel Incentive Programs to Improve Partnership Motivation Manufacturers and vendors hinge on channel partner performance to keep their business afloat. But in the multifaceted ecosystem of b2b enterprise, it’s not always competitive pricing or modification in consumer demand that impacts manufacturer/vendor productivity or profit. It’s motivation. Sure, the exponential growth ofYour Read More Link Text
Employing the Right SaaS Provider Can Deliver a Multitude of Advantages to Your Business and Channel Partners If the concept of cloud computing leaves you feeling a bit…cloudy, you’re not alone. Understanding the ins and outs of what exactly a SaaS (software as a service) provider is (or does) takes time, which means if you’reYour Read More Link Text
The Power of Computer Market Research’s Co-op/MDF Program Computer Market Research provides a comprehensive channel Co-op and market development fund (or MDF) solution to empower vendors to make strategic business decisions. Vendors can easily build and develop their own channel Co-op/MDF program using drag-and-drop technology without requiring IT resources. While a traditional Co-op/MDF process involvesYour Read More Link Text
Criteria to Measure Channel Partner Compatibility A survey by ZS Associates revealed that only 47% of channel partners felt satisfied with a vendor’s ability to listen and communicate to their needs. This percentage shrinks tremendously when it comes to smaller and mid-tier partners, often to the dismay of the vendor who struggles to find aYour Read More Link Text