The Negative Effects Of Poorly Implemented Programs Without The Necessary Parameters And Processes In Place Promotional allowances have been around for a long time. Since the early 20th century, vendors have been experimenting with different strategies in an effort to motivate and persuade their channel partners to sell more efficiently. And it works. In 2012Your Read More Link Text
4 Quotes from the Movie “Forest Gump” that Align with the Hardships of Channel Partnerships. If movies could be elected to the Hall of Fame,“Forrest Gump” would be a first ballot candidate—and no one would dare to think otherwise.
Attracting The Right Channel Partners The decision to acquire new channel partners is a meticulous, slow-burning process. It requires the mechanics of your business to be flowing in a cohesive direction. From the executives to the interns, each member of your company plays an important role—no matter how significant or minuscule their job title mayYour Read More Link Text
We’ve conducted a small-scale study on vendor’s Co-op/MDF process and came to a conclusion: Co-op and MDF programs are no walk in the park. As with any marketer’s dilemma, the struggle is with ROI. When 50% of funds are recirculated back to the vendor, ROI can be a tough metric to prove. Planning and implementingYour Read More Link Text
Preventing and/or mediating channel conflict is one of the greatest challenges for manufacturers with multi-tier channel distribution strategies. In addition to energetic rivalries and competition among channel partners for their piece of the market pie, channel conflict can include collisions between a manufacturer’s own sales force and its channel partners. These best practices hope toYour Read More Link Text