San Diego, CA, June 18, 2014 — In only five months since its initial launch, PartnerPortal is bringing new opportunities to Computer Market Research (CMR), particularly with Tier 2 vendors that sell their products and services through channel partners.
PartnerPortal is a software platform that supports a variety of web-based channel management solutions, including Co-op/MDF Management and Deal Registration. Prior to the launch of PartnerPortal, CMR’s clients were typically Tier 1 vendors in the IT industry with annual channel revenues exceeding $100 million USD. The additional functionalities of PartnerPortal have allowed CMR to include Tier 2 vendors in its target market. Within the IT industry, a Tier 2 vendor is smaller in size and lesser-known than a Tier 1 vendor.
PartnerPortal grants users the ability to configure their web-based channel programs themselves, rather than relying on developers to perform custom programming. By eliminating the time and costs associated with development, the platform has become significantly more affordable to maintain.
“PartnerPortal has become a great tool for businesses that are in the early stages of developing their channel programs”, said Ron Bostater, Channel Sales Manager at CMR. “Vendors that have lower budgets and less human capital than larger organizations can now manage their channel programs with efficiency.”
“Since launching PartnerPortal at the beginning of this year, we’ve already added several new clients on the platform, four of which would be considered Tier 2 vendors.”
PartnerPortal has also opened up new doors for CMR within international markets. The platforms’ customizable aspects as well as its ability to handle multiple currencies and multiple languages, has made it easier to overcome common international barriers.
To help facilitate international growth, Computer Market Research has teamed up with consultants in different regions of the globe. “By teaming up with international consultants, we’re able to create a local footprint in new regions where we can begin to push the sale of PartnerPortal along with our other channel management solutions,” concluded Bostater.
To sum it all up, Computer Market Research and its staff are highly optimistic regarding the upcoming opportunities that surround PartnerPortal.
About Computer Market Research, Ltd.
Headquartered in San Diego, California, Computer Market Research delivers cost effective, web-based applications and services to channel partners across the globe. CMR aims to assist channel partners in managing channel data, optimizing trade promotions, and maximizing the effectiveness of distribution channels. With over 30 years of industry experience, CMR’s innovative solutions convert data into intelligence. To learn more, visit www.computermarketresearch.com.