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Help Facilitate the Issue of Turnaround Time Automated Distributor Claims Management
In part 2 of CMR’s 10-part series of “Ship and Debit” (automated distributor claims management), we delved into the importance of accurate reporting and the value CMR’s intuitive, streamlined software provides vendors and partners.
Now, it’s time to talk about…time.
Benefit #2: Turnaround Time
Managing and analyzing backend discounts is a time-consuming process.
It requires not only a comprehensive understanding how the channel market functions, but also a dedicated surplus of manpower to accurately evaluate submitted claims as well as flawless organizational skills, patience and a mutual respect of your channel partners’ “bottom line” or business objectives.
When added together, it takes time to manually credit channel partners when desired.
If you’re calculating accruals correctly, measuring the cost of inventory to a T, and thoroughly reviewing partner performance—the average speed at which your turnaround time is and converted to isn’t something likely going to be what your distributors hoped.
And when your channel distributors aren’t happy customers, you put your partnership at risk and coerce them to investigate partnerships with possible competitors who may provide a faster turnaround time with equally competitive pricing.
Computer Market Research’s “Ship and Debit” module was precisely designed to help facilitate the issue of turnaround time.
Vendors can significantly reduce the time they spend on analyzing submitted claims thanks to CMR’s configurable data capabilities. The ability to uniquely customize your price adjustment program guidelines so they meet your business standards while automating the request-approve-rebate-authorize-pay process significantly shortens the program cycle.
Implementing automated distributor claims management into your marketing infrastructure not only reduces time, but also the frustration of channel partners awaiting credited approval. The longer distributors/ resellers wait for credit memos to be evaluated, the more subjective your channel incentive programs become. However, when claims are reviewed with accuracy and speed, the “window of interpretation” closes, resulting in the economic loss due to inaccurate DFI (deduct from invoice) fees to be virtually nonexistent.