San Diego, California – January 20, 2009 – Computer Market Research, Ltd. (CMR™), an industry leader in Trade Promotion Management, POS and Inventory Reporting Solutions for manufacturers, distributors and their sales channels, announced today the release of a new Co-op/MDF™ Module.
CMR’s Co-op/MDF™ Module is designed as a Software-as -a-Service (SAAS) solution, which links Market Development Funds campaigns (MDF) by providing Distributors and Resellers with information quickly and easily. The Co-op/MDF™ Module matches campaigns to opportunities, leads and closed deals and allows Partners access to their advertising marketing dollars in a streamlined easy to follow format which assures clear communication and prompt response.
“Over the last few years, our customers asked us to turn more and more of our attention to their frustrations and problems related to MDFs. After analyzing how vendors deliver and determine the use of these funds and how solution providers leverage MDFs, we found it amazing that some of the largest companies in the industry did not have an effective and affordable means to reach out to their resellers. As a result, not only were an estimated 25% or more of annual funds available not being used, in some cases our reseller and partner customers essentially stopped trying for the funds at all,” stated Del Heles, President of Computer Market Research. “That leaves millions of dollars on the table which is not good news for anyone.” Heles cites that “Most vendors commit to MDFs with the intention of improving channel sales. If the money is not leveraged in this manner, then it does not benefit either party. We’re pleased to see that CMR customers using the Co-op/MDF™ product have already seen a tremendous return of their ROI.”
The new module is the first phase of a large multi-level release and allows companies to actively engage partners in the sales and marketing process. CMR’s Co-op/MDF™ Module provides Manufacturers the ease and simplicity of a customized online form for their Partners. “A process that historically has taken days to clarify and respond, now can take less than five minutes,” said Rick Bussell, Vice President of Sales and Marketing Computer Market Research. “The system manages the approval, reply notification and closure incentives processes, all in one centralized Web-based solution.” By saving time and eliminating paperwork, CMR’s Co-op/MDF™ Module allows Partners the ability to review data in real-time. Co-op/MDF™ also sends automatic reminders to Partners so that deadlines are kept. Competitively priced, the software is already in use by some of CMR’s most prominent customers.
Computer Market Research enables dynamic process flow between thousands of independent partner organizations. Unlike traditional partnership relationship management (PRM) systems, the Co-op/MDF™ Module allows companies to sell more effectively by empowering the individual business owner to actively participate in the marketing process.
About Computer Market Research
For more than 25 years, CMR has delivered cost effective, technology-based applications and services to manufacturers to assist them in managing channel data, optimize their trade promotion investments and maximize the effectiveness of their distribution channels. CMR’s Web-based solutions accelerate and automate distributor and reseller data collection, processing, analysis and reporting. CMR’s newest clients include Buffalo Technology, D-Link, LSI Corporation, and Targus.