Proper Partner Profiling and Qualification.
It’s an overarching challenge of developing a profitable, long-lasting, successful channel partnership.
Too often, channel vendors make the mistake of rushing into a partnership without doing so much as scratching the surface.
However, a thorough evaluation into ‘who the partner is’ is your key to opening the door to a successful channel relationship.
Think about how you can implement these 5 key steps in your next partner profile process.