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More and more organizations in 2012 are joining the Salesforce.com movement – the leading CRM social cloud computing force. As companies implement Salesforce, they begin to realize it takes more than just purchasing the CRM tool to create successful ROI. To get the most out of their investment, organizations need to decide how they want to use Salesforce and train their employees on how to fully utilize all it has to offer.
One of the most commonly asked questions by companies deciding on whether to purchase Salesforce.com is, “Will it be a worthwhile investment for my company to spend all of this time and money on Salesforce or am I going to be able to live without it?”
Sales organizations have certainly survived and flourished without Salesforce or any decent CRM for that matter. However, there is a reason many Fortune 500 companies have jumped on the Salesforce bandwagon. Our Sales Manager and Salesforce.com trainer John Pinckney says, “The business has to review their sales year over year. If the company were to see an increase of 5-10% in sales over last year by implementing Salesforce, would that be enough of a return to warrant the investment? Implementing Salesforce doesn’t drive sales. Using Salesforce as a tool to gain better visibility into your business will drive sales. How much this will increase productivity and revenue is case by case.”
Successful implementation and adoption of Salesforce requires more than simply purchasing the licenses and setting it up. You have to train your salespeople to use the tools to their advantage. Salesforce has many robust features and is customizable to meet almost any organizations needs that undertaking an implementation can seem overwhelming. Taking the time to train users and customize its tools to your company’s needs, will lead to an increase in productivity and revenue. Many companies are seeing success through their Salesforce implementation
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Computer Market Research provides Salesforce.com training, consulting, implementation, integration and customization of your SFDC efforts. Start seeing success of your own through SFDC – Contact Del at firstname.lastname@example.org