3 Reasons Automated Channel Data Management (CDM) is Important to your Bottom Line
Most companies focus almost exclusively on the top 20 percent of their resellers—potentially neglecting the opportunity to increase sales by developing up-and-coming resellers.
But, by compiling more accurate and in-depth data from the entire long tail of the sales channel, as opposed to just the top sellers, CDM solutions enable manufacturers to increase sales by identifying hidden opportunities and gain a better understanding of where incentives and marketing programs are paying the best dividends.
This is particularly important in emerging markets where visibility can be the most difficult.
Inside this white paper, you will learn:
- The full value of automated channel data management
- Why “Estimation of channel and inventory data is a flawed and potentially dangerous mechanism for production scheduling and meeting customer demand.”
- 8 financial risks and lost opportunities involved if channel data is not accurate or timely
It is a huge benefit to be able to accurately forecast what we need on the manufacturing side and communicate our expectations to our manufacturers based on current run rates and current inventory levels.
Our Channel Solutions:
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